HOJICHA TRADING CO. LTD.
LA MAISON HOJICHA CO. LTÉE
Hojicha Co.
Maison Hojicha Co.
Company typePrivately held company
IndustryTea
FoundersDanielle Geva
Francois Mathieu
Headquarters,
Canada
Area served
United States
Canada
United Kingdom
The Netherlands
France
Germany
ProductsHojicha, matcha, teaware, Japanese tea utensils
Websitehojicha.co

Hojicha Co. is a Japanese tea company launched in 2018[1][2][3][4] specializing in Japanese roasted green tea (hojicha) produced in Kyoto, Japan. Headquartered in Toronto, Canada[5] the company distributes its products in the United States, Canada, and Europe.

The company was founded by Danielle Geva and Francois Mathieu[6][7], and launched in the fall of 2018. Shortly after the brand launched, Food Navigator named Hojicha Co. one of the most popular food startup stories of 2018.[8][9]

In April 2019, the company announced[10] its plans to supply tea shops and cafes with “Hojicha Powder” to further accelerate the hojicha trend outside of Japan.[11][12]

Hojicha Co. was awarded "Best Tea 2019" at the Toronto Coffee & Tea Expo in May 2019, and its "Hojicha Gold Roast" tea won the third position in green tea in blind tasting at the 2020 Toronto Tea Festival.

References

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  1. ^ "Hojicha roasted green tea launches in Toronto". Japan Today. 30 September 2018.
  2. ^ "Will hōjicha be the next Japanese tea to take the world by storm?". Japan Times. 27 October 2018.
  3. ^ "ほうじ茶の魅力を世界に! 北米初のほうじ茶専門ショップ【ほうじ茶カンパニー(Hojicha Co.)】". Cafend (in Japanese). 23 November 2018.
  4. ^ "Hōjicha Targets North American & Asian Markets". Tea & Coffee Trade Journal.
  5. ^ "Homegrown Business: Hojicha Co. Japanese roasted green tea". Toronto Guardian. 27 January 2020.
  6. ^ Coppin, Kamille. "Hojicha Co.'s Authentic Japanese Tea is Merging Cultures". Bay Street Bull.
  7. ^ Huot, Andréanne (22 November 2018). "Un Beauceron mise sur l'engouement autour du thé hojicha". L'Éclaireur Progrès (in French).
  8. ^ "Hojicha Co. Introduces Hojicha Powder to Bring Japanese Roasted Green Tea to Every Tea & Coffee Shop in North America". Hojicha Co.
  9. ^ Falls, Kiri (April 17, 2020). "Reading the leaves on the hojicha trend overseas". The Japan News by The Yomiuri Shimbun.
  10. ^ "Hojicha Co. Aims to Increase Sales of Hojicha Powder in U.S. Market". World Tea News. 20 October 2021.
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