Henning Breuer (born 1970) is a German business consultant and a professor of business psychology at the Media University in Berlin.

Biography

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Born in Bad Neuenahr, Breuer studied philosophy and law at the Eberhard-Karls University of Tübingen, and later received a bachelor's in philosophy and a master’s degree in psychology from the Free University of Berlin. In 2000 he defended a doctoral thesis on the topic of "Imagination and Cultivation in the New Media" at the Otto-von-Guericke University of Magdeburg. He worked as a business consultant with Icon Medialab, as a researcher at the Potsdam University of Applied Sciences and the Universidad de Chile in Santiago de Chile, and as a visiting professor at the Graduate School of Global Information and Telecommunication Studies at Waseda University, Tokyo. Since 2013 he is a professor at the Department of Psychology at the Media University, Berlin.

In 2006, Breuer founded a business consultancy that still operates under the name UXBerlin – Innovation Consulting, with which he leads consulting projects on sustainable innovation culture and business models, future scenarios, and ethnographic research throughout Europe. Besides consulting private multinational companies and start-ups, he has also been involved in public projects, such as the lab of tomorrow of the GIZ and European projects on future telecommunication in collaboration with the German Institute for Futures Studies and Technology Assessment, a non-profit scientific research institution where he joined the board of shareholders in 2022.

Work

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Breuer is a pioneer for the integration of psychological inquiry and innovation management, and was the first in Europe to introduce modules for “Innovation & Entrepreneurship” and “Business Anthropology” into a Psychology Master's program at Berlin's Media University of Applied Sciences[1]. He is particularly known for introducing a values-based framework to innovation management and his works on sustainable business models and innovation culture. Breuer co-authored several journal publications on related topics, such as his work on “Requirements for sustainability-oriented Business Model Development” which won the Sustainable Entrepreneurship Research Award in 2016[2]. In 2022 he co-edited a special issue on Managing Values for Innovation of the International Journal of Innovation Management[3]. Breuer is known for his Business Innovation Kit[4] for values-based business modelling and for being an early advocate a the “normative turn in innovation management”, a term coined in the first textbook on “Values-Based Innovation Management[5]. Breuer has also co-authored books that aid the facilitation of Sustainable Business Model Design[6] and Gamification for Innovators and Entrepreneurs[7], which got him the runner-up Best Book Award of the European Academy of Management in 2023[8]. At the International Society for Professional Innovation Management he leads the special interest group on values-based and sustainable innovation[9].  

Selected Publications

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Books

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Breuer, H., Bessant, J. & Gudiksen, S. (2022). Gamification for Innovators and Entrepreneurs. Using Games to Drive Innovation and Facilitate Learning. London: deGruyter.

Breuer, H. & Lüdeke-Freund, F. (2017). Values-Based Innovation Management. Innovating By What We Care About. Palgrave Macmillan: London. Order here on Amazon UK or Amazon US.

Lüdeke-Freund, F., Breuer, H., Massa, L. (2022). Sustainable Business Model Design – 45 Patterns. Berlin: Self-Published.

Articles

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Breuer, H. & Lüdeke-Freund, F. (2019). Values-Based Stakeholder Management – Concepts and Methods. In: Wunder, T. (Ed.): Rethinking Strategic Management. Competing Through a Sustainability Mindset. Berlin: Springer.

Breuer, H., Fichter, K., Lüdeke-Freund, F., Tiemann, I. (2018). Sustainability-Oriented Business Model Development: Principles, Criteria and Tools. International Journal of Entrepreneurial Venturing. Special Issue “Creating Solutions with Sustainable Entrepreneurship”, 10(2):256-286 · June 2018.

Breuer, H. & Ivanov, K. (2024). Cultural Tensions and Values-Action Gaps in Sustainability-Oriented Innovation: An Ethnographic Inquiry. Int. Journal of Innovation Management, Vol. 28, No. 01n02 (2024) 2450005

Breuer, H. & Lüdeke-Freund, F. (2018). Values-Based Business Model Innovation: A Toolkit. In: Moratis, L., Melissen, F. & Idowu, S.O. (Eds.). Sustainable Business Models, pp. 395-416. Springer.

Breuer, H. & Lüdeke-Freund, F. (2017). Values-Based Network and Business Model Innovation. International Journal of Innovation Management, Vol. 21, No. 3, Art. 1750028 (35 pages).

Gimenez-Fernandez, E., Abril, C., Breuer, H., Gudiksen, S. (2021). Gamification approaches for open innovation implementation: A conceptual framework. Creativity and Innovation Management, Vol. 30, Issue 3, Sept. 2021, pp. 455-474.

References

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  1. ^ "Department of Psychology Teaching Staff". Media University of Applied Sciences.
  2. ^ "Bisherige Preisträger des Sustainable- und Social Entrepreneurship Award (2012 bis 2020)".
  3. ^ Breuer, Henning; LüDeke-Freund, Florian; Bessant, John (June 2022). "EDITORIAL — SPECIAL ISSUE: MANAGING VALUES FOR INNOVATION". International Journal of Innovation Management. 26 (5). doi:10.1142/S1363919622010010. ISSN 1363-9196.
  4. ^ Breuer, Henning; Lüdeke-Freund, Florian (2018), Moratis, Lars; Melissen, Frans; Idowu, Samuel O. (eds.), "Values-Based Business Model Innovation: A Toolkit", Sustainable Business Models: Principles, Promise, and Practice, Cham: Springer International Publishing, pp. 395–416, doi:10.1007/978-3-319-73503-0_18, ISBN 978-3-319-73503-0, retrieved 2024-10-09
  5. ^ Breuer, Henning; Lüdeke-Freund, Florian (2017). Values-based innovation management: innovating by what we care about. London: Palgrave Macmillan. ISBN 978-1-137-51661-9.
  6. ^ Lüdeke-Freund, Florian; Breuer, Henning; Massa, Lorenzo (2022). Sustainable business model design: 45 patterns (First ed.). Berlin: by the authors. ISBN 978-3-9824003-0-3.
  7. ^ Breuer, Henning; Bessant, John R.; Gudiksen, Sune (2022). Gamification for innovators and entrepreneurs: using games to drive innovation and facilitate learning. Business & economics. Berlin Boston: De Gruyter. ISBN 978-3-11-072558-2.
  8. ^ "EURAM 2023 Conference Awards".
  9. ^ "Values-based & Sustainability-oriented Innovation SIG".