• Comment: Needs more sources about the channel, not its founder. '''[[User:CanonNi]]''' (talkcontribs) 10:33, 4 October 2024 (UTC)

Design Seed

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Design Seed is a popular YouTube channel focusing on design and architecture with a vision to uplift and inspire the design scene. [1] Their aim is to encourage, educate and elevate the interior design and architecture language, sharing stories, insights and tips that benefits the society of all ages.[2] The channel features extraordinary and amazing homes and commercial projects, all over Malaysia for now, and in time all over the world.

Founding

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The YouTube channel is hosted by Alex Lee, who also founded Design Seed in late 2020. A pioneer in the interior design industry for over a decade, Alex Lee is a practicing interior designer.[3] He also co-founded the international award-winning interior design firm Nu Infinity. In 2023, Nu Infinity secured a total of three finalist spots in The Society of British and International Design Awards for both the Asian and Asian Pacific regions. [4] In his years in the design industry, he has always stretched the boundaries of his comfort zone and question the conventional. Living by a principle he terms ‘altering the ego of practicality, his design identity inspires others to think out of the norm.[2] With his expertise and experience, he shares the ins and outs of the industry in educational, inspiring and visually pleasing videos on Design Seed. During the pandemic, Alex Lee and his team reignited Design Seed by curating videos tackling everyday issues faced by homeowners. Their videos cater to a diverse audience with an interest in interior design and architecture. [5]

Content Overview

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A lot of work goes into the process of showcasing unique homes on the Design Seed channel. Potential homes are subjected to a criteria checklist, ensuring the project is represented well and beneficial for audiences. [6] A production team led by Alex Lee is tasked to recce various locations and interviews to explore the philosophies and ideals of homeowners, architects and designers. Delving into the challenges builders, designers and homeowners face throughout house transformations, viewers are entertained with curated storytelling. [6]

“We wanted to encourage our viewers to consider renovating their existing old homes, rather than abandoning more old properties and moving on to newer development,” Alex tells BASKL. [6]

“My goal wasn’t to get subscribers or likes, my vision with this channel was to shine a light onto the interior design scene. I wanted to create conversations that are relevant to interior designers, with each video targeted at solving a common problem.” Alex felt that he no longer had any restrictions on content with this channel, allowing him to speak freely about topics of his choosing. [5]

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References

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  1. ^ "[Feature Article] Let's talk Z Series: Exclusive Interview with Alex Lee of Nu Infinity". news.samsung.com. Retrieved 2024-10-04.
  2. ^ a b "Design X Dialogue #3: Exploring the Synergy of Creative Design through Storytelling and Purposeful Design - Cosentino Malaysia". Retrieved 2024-10-04.
  3. ^ Malaysia, Top 10 of (2016-01-18). "The Creative Touch Of The Masters - Top 10 of Malaysia". Retrieved 2024-10-04.{{cite web}}: CS1 maint: numeric names: authors list (link)
  4. ^ "Alex Lee". Lifestyle Asia Kuala Lumpur. 2023-11-19. Retrieved 2024-10-04.
  5. ^ a b "How Alex Lee Turned The Pandemic into an Opportunity for Growth". Atap.co. 2021-10-29. Retrieved 2024-10-04.
  6. ^ a b c "Sow and tell: Channeling architectural inspiration with Design Seed - BASKL". 2023-06-24. Retrieved 2024-10-04.