Wikipedia

Down (Jessi song)

"Down" is a single by American singer, songwriter and rapper Jessi. It was released on July 6, 2018[2][3] by YMC Entertainment as her last release with the company,[4] and distributed by LOEN Entertainment.

"Down"
Single by Jessi
ReleasedJuly 6, 2018 (2018-07-06)
Genre
Length3:01
LabelYMC Entertainment
Songwriter(s)
Jessi singles chronology
"Gucci"
(2017) 		"Down"
(2018) 		"Who Dat B"
(2019)
Music video
"Down" on YouTube

Background and release edit

The rapper announced the single by posting several teaser videos in July,[5][6] the first being released on July 4, 2018, on the YMC Entertainment YouTube channel.[7] The single was released on July 6, 2018,[8][9] by YMC Entertainment, as her last release with the company following her contract expiration with the agency in October 2018,[10] the single's music video was released on the same day.[11][12]

On the single's release day, Jessi posted scenes from the music video on her personal Instagram account and wrote that she is "Breaking Korea's societal norms" in the music video.[13][14] The music video was Directed by Korlio (August Frogs).

Composition edit

The single was written by Jessi, Double K, Gray, and Danny Chung.[15] "Down" is a Hip-hop and Tropical house song.[16]

Controversy edit

The single caused controversy in conservative South Korea due to its music video, which was filmed at the beach and featured Jessi wearing a bikini and twerking. Replying to her critics, Jessi stated, "My new song has a tropical vibe, so I wore swimsuits often; but because it doesn't fit with the Korean standards, I received a lot of hate ... I'm okay now. I hope all women live with confidence. I believe that being able to show confidence in your body is a good thing".[17][18]

Promotion edit

Live performances edit

To promote the single, Jessi performed in, The Show July 10, 2018,[19] Show Champion on July 11,[20] Music Bank on July 13,[21] Show! Music Core on July 14,[22] Inkigayo on July 15,[23] and Simply K-Pop on July 27.[24]

References edit

  1. ^ "Down song detail". m2.melon.com. Retrieved September 12, 2020.
  2. ^ "Down". m2.melon.com (in Korean). Retrieved 2020-06-25.
  3. ^ "Jessi's 'Down' Music Video: Watch | Billboard". Billboard. 2018-07-06. Retrieved 2020-06-08.
  4. ^ "Jessi's contract with YMC Entertainment comes to an end". Allkpop. October 31, 2018. Retrieved September 11, 2020.
  5. ^ "'컴백' 제시, 여름을 더 뜨겁게…과감한 비키니 - 스타투데이". www.mk.co.kr (in Korean). 4 July 2018. Retrieved 2020-06-25.
  6. ^ "제시(Jessi), 6일(오늘) 그레이와 첫 프로듀싱 협업 싱글 'DOWN' 공개…"실망시키지 않을게" - 김은지 기자". 톱스타뉴스 (in Korean). 2018-07-06. Retrieved 2020-06-25.
  7. ^ "[Teaser] Jessi(제시) _ Down". YouTube.
  8. ^ "제시X그레이, 신곡 'DOWN' 하이라이트 공개 "짧지만 강렬"". news.chosun.com. Retrieved 2020-06-25.
  9. ^ "제시X그레이, 파격적 퍼포먼스 '다운' 컴백". news.jtbc.joins.com (in Korean). 2018-07-06. Retrieved 2020-06-25.
  10. ^ "Jessi to discussing contract renewal with YMC Entertainment". www.Kpoplove.koreadaily.com. October 31, 2018. Retrieved September 12, 2020.
  11. ^ "제시(Jessi) - Down (다운) 가사/뮤비(MV)/듣기". 네이버 블로그 | 노래추천해 주는 뮤라프 (in Korean). Retrieved 2020-06-25.
  12. ^ "6일 컴백 앞둔 제시 "I WON'T LET YOU DOWN"". 국제신문. 2018-07-02. Retrieved 2020-06-25.
  13. ^ Breaking Korea's societal norms. Your girl had to do it! 🤷🏼‍♀️Thank you ALL for your patience and support 🙏🏼🙏🏼❤️❤️ Available now on all platforms! Link in bio Instagram
  14. ^ Herman, Tamar (July 6, 2018). "Jessi Aims to Break South Korean Societal Norms". Billboard. Retrieved September 12, 2020.
  15. ^ "컴백 D-2 제시, 신곡 'DOWN' MV 티저 공개…'파격 섹시 디바 변신'". 네이버 블로그 | 톱스타뉴스 (in Korean). Retrieved 2020-09-12.
  16. ^ "Down song detail". m2.melon.com. Retrieved September 12, 2020.
  17. ^ "Why Jessi's 'Down' is making waves in K-pop scene". Korea Herald. Retrieved 2020-06-08.
  18. ^ Jun, R. (July 9, 2018). "Jessi Says She Was Expecting Criticism For Her Latest MV". Soompi. Retrieved September 11, 2020.
  19. ^ "Jessi, Down [THE SHOW 180710]". YouTube. The K-POP.
  20. ^ "[Show Champion] 제시 - Down (Jessi - Down) l EP.276". YouTube. ALL THE K-POP.
  21. ^ "Jessi (제시) - Down [Music Bank COMEBACK / 2018.07.13]". YouTube. KBS World.
  22. ^ "Comeback Stage][쇼 음악중심] Jessi - Down , 제시 - Down Show Music core 20180714". YouTube. MBC Kpop.
  23. ^ "《Comeback Special》 Jessi(제시) - Down @인기가요 Inkigayo 20180715". YouTube. SBS Kpop.
  24. ^ "[Simply K-Pop] Jessi(제시) _ DOWN _ Ep.322 _ 072718". YouTube. ARIRANG K-POP.
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