With origins in the early 20th century, a donor recognition wall (also known as a donor wall or donor display) is typically a wall-mounted display found in a centralized location of a hospital, university, museum, library, worship facility, or other nonprofit institution. It consists of a listing of names of persons or companies that contributed funds to a capital campaign or other major fundraising effort of the organization. The fundamental purposes of a donor recognition wall are to honor the major financial contributors of an organization, and to serve as an incentive for potential donors to contribute.
![Long, rectangular engraved Corian display for the Girl Scouts of the Gulf Coast with photos of troop members participating in activities.](http://upload.wikimedia.org/wikipedia/commons/thumb/0/0b/Girl_Scouts_of_the_Gulf_Coast_Engraved_Corian_Main_Display_by_RecognitionArt.jpg/220px-Girl_Scouts_of_the_Gulf_Coast_Engraved_Corian_Main_Display_by_RecognitionArt.jpg)
Traditionally, donor recognition walls consisted of header (title) lettering with the names of benefactors listed below on engraved brass panels or plaques. Today, however, donor recognition walls can incorporate a variety of styles, materials, artistic media and interactive multimedia presentations that appear on plasma displays, touch-screen kiosks and LCD screens. Often in contemporary architecture, a donor recognition wall will constitute a major aesthetic feature of a building's lobby area or main hallway. It will frequently incorporate a prominent display of the organization's logo and mission statement.
Many institutions consider a “donor wall” or some kind of comprehensive recognition piece to be the period at the end of the campaign sentence.[1]
See also
editReferences
edit- ^ Paige, Eubanks-Barrows. "Donor Recognition". The Association of Donor Relations Professionals best practices. ADRP. Archived from the original on 31 July 2012. Retrieved 23 October 2012.