Wikipedia

David Droga

David Droga (born 1968) is an Australian advertising executive, creative entrepreneur and the founder of Droga5, an advertising agency headquartered in New York City with offices in London, Tokyo, São Paulo and Dublin.[1][2]

David Droga
Born
David Bjorn Droga

1968
Perisher Valley, New South Wales, Australia
NationalityAustralian
EducationThe King's School
OccupationCreative chairman

Droga5 was acquired by Accenture in 2019 and Droga was named CEO and Creative Chairman of Accenture Interactive in August, 2021.[3][4][5]

Early life and education edit

Droga grew up in Perisher Valley, a remote ski resort in Kosciuszko National Park, New South Wales, Australia, the fifth of six children.[6][7] His mother was a Danish artist, poet and environmentalist, while his father was an Australian businessman of Polish descent.[8] Droga attended early primary school at Jindabyne Central School (1973–1977) and then the Tudor House School (1978–1980). He spent his high school years at The King's School in Paramatta, Sydney.[9] He launched his advertising career as a copywriter by winning top national student honors at the Australian Writers and Art Directors School in 1987.[10][11]

Career edit

Six months after being hired by global network FCB as a copywriter, 19-year-old Droga left the company and joined fledgling startup OMON in Sydney as its earliest creative hire. His first project for radio station MMM was voted Australian Commercial of the Year, and won him his first Cannes Lion.[12] By the age of 22, Droga became a Partner and Executive Creative Director of OMON.[13][14] Over the next five years, OMON won Australian Agency of the Year twice and Ad of the Year four times.[15]

In 1996, he moved to Singapore to become Executive Creative Director of Saatchi & Saatchi Singapore and Regional Creative Director of Saatchi Asia. In 1998, Media Marketing named Saatchi Asia Regional Network of the Year and Advertising Age named the Singapore office International Agency of the Year.[16]

Droga was promoted to Executive Creative Director of Saatchi & Saatchi London in 1999. In 2002, Advertising Age awarded Droga the World's Top Creative Director.[17][18] Saatchi & Saatchi London won Global Agency of the Year at the Cannes International Advertising Festival and both Advertising Age and Adweek named Saatchi Agency of the Year.[19]

In 2000, Publicis Groupe acquired Saatchi[20] and in 2004, Droga was promoted to Worldwide Chief Creative Officer of the Publicis Network, which took him to New York City in 2005.[21]

Droga5 edit

Droga founded his own agency, Droga5, in New York City in 2006. The name Droga5 comes from the number-coded laundry tag his mother sewed on his clothes to help differentiate his clothes from his brothers at boarding school.[22] At Droga5, David also coined the title "Creative Chairman", which is now widely used across multiple industries and companies as the highest distinction of C-suite leadership with a creative bias.[23]

Droga5 is credited with creating some of the most studied[24][25] and successful digital, social, and viral campaigns of the last 20 years.[26][27]

Accenture Song edit

Accenture appointed Droga as Accenture Song's new CEO and creative chairman, effective September 1, 2021.[28][29]

Affiliations and recognition edit

As of 2021 Droga was the most awarded creative at the Cannes Lions International Festival of Creativity[30] and in 2013 he was the youngest person inducted into the New York Art Directors Club Hall of the Fame.[31] He is also a laureate of the Asian Media and Marketing Hall of Fame,[32] the AdNews Hall of Fame,[33] the Campaign Brief AWARD Hall of Fame,[34] and the American Advertising Federation's Advertising Hall of Achievement.[35] In 2016 Adweek named Droga one of the top 100 most influential leaders in marketing, media and technology for the second time.[36] Esquire magazine has featured Droga in its annual Best and Brightest issue three times, and Creative magazine named him Australian Creative Person of the Decade.[37] In 2012 he was named Global Australian of the Year by the Australian Advance Committee[38] and honoured by the American Australian Association and G'Day USA.[39] In 2017, David Droga received the Cannes Lions Festival of Creativity's Lion of St. Mark, the festival's award for outstanding contribution to the creative industry.[40] In 2018 Droga was named Jury President of the Cannes Sustainable Development Goals Lions.[41] In 2019 the Clio Awards honored Droga with a Lifetime Achievement Award.[42]

References edit

  1. ^ Bonilla, Brian (18 May 2021). "DROGA5 EXPANDS TO TOKYO WITH PLANS FOR OFFICES IN CHINA AND BRAZIL". Ad Age. Retrieved 9 June 2021.
  2. ^ Jardine, Alexandra (24 February 2022). "Droga5 opens in Brazil with inaugural client Netflix". Ad Age. Retrieved 17 May 2023.
  3. ^ Beer, Jeff (3 April 2019). "Why Accenture Interactive buying ad agency Droga5 is such a big deal".
  4. ^ Lewis, Shauna (19 August 2021). "David Droga becomes CEO and creative chairman of Accenture Interactive". www.campaignlive.com. Retrieved 17 May 2023.
  5. ^ Dan, Avi (19 August 2021). "David Droga, Who Started in the Mailroom, Is Now the King of Advertising". Forbes. Retrieved 17 May 2023.
  6. ^ "David Droga Biography". allamericanspeakers.com. Retrieved 26 March 2019.
  7. ^ Ringen, Jonathan. "Advertising Superstar David Droga Knows How to Get in Your Head". Fast Company.
  8. ^ "PROFILE: Dave Droga". Campaign Live. 31 March 2003. Retrieved 18 December 2022. David Bjorn Droga, the product of a mad hippie Danish mother and a Jewish businessman father, greets me at the door of his three-storey house in London's fashionable Notting Hill.
  9. ^ Stewart, Cameron (22 January 2022). "How David Droga became the world's most powerful adman". The Australian.
  10. ^ "David Droga". Adweek. 22 July 2002.
  11. ^ "A step back in time – 30 years of great advertising – AdNews". www.adnews.com.au. Retrieved 19 May 2023.
  12. ^ "David Droga Acceptance Speech". www.lionscreativity.com. Retrieved 18 May 2023.
  13. ^ "ADC Hall of Fame Awards". ADC.
  14. ^ Shaw, Adam. "David Droga Executive Chairman at Droga5". bestadsontv.com. Best Ads on TV.
  15. ^ "Countdown to Campaign Brief Agency of the Year Plus Hot+Cold Chart | LBBOnline". www.lbbonline.com. Retrieved 18 May 2023.
  16. ^ "Publicis Worldwide Appoints David Droga Worldwide Creative Director". PR Newswire. 13 December 2002.
  17. ^ Oreamuno, Ignacio. "David Droga: Worldwide Creative Director Publicis". ihaveanidea.org. ihaveanidea.
  18. ^ "About David Droga". Berlin School of Creative Leadership.
  19. ^ "ADC Hall of Fame David Droga". Art Director's Club.
  20. ^ "Publicis to buy Saatchi for $1.9 billion – Jun. 20, 2000". money.cnn.com. Retrieved 18 May 2023.
  21. ^ Wentz, Laura (13 January 2003). "The Player: Droga to lead creative revival as Publicis makes itself over". Advertising Age.
  22. ^ Griner, David (3 April 2019). "Timeline: The Bold Work That Made Droga5 an Iconic Independent Agency". www.adweek.com. Retrieved 19 May 2023.
  23. ^ Feifer, Jason (4 May 2023). "What Jobs Are Right For Creative People? It's Leadership, Says Advertising Legend David Droga". Entrepreneur. Retrieved 19 May 2023.
  24. ^ "Puma 'white paper' by Droga5". www.campaignlive.co.uk. 16 August 2012. Retrieved 19 May 2023.
  25. ^ "Droga5: Launching Jay-Z's Decoded – Case – Faculty & Research – Harvard Business School". www.hbs.edu. Retrieved 19 May 2023.
  26. ^ Ringen, Jonathan (15 June 2017). "Advertising Superstar David Droga Knows How To Get In Your Head".
  27. ^ Sherman, Erik (5 April 2019). "5 Ad Examples of Why Accenture Had to Buy the Insane Genius of Droga5". Inc.com.
  28. ^ "David Droga, CEO and Creative Chairman, Accenture Interactive".
  29. ^ Diaz, Ann-Christine (6 September 2022). "David Droga looks back at one year as Accenture Song CEO". Ad Age. Retrieved 19 May 2023.
  30. ^ Dan, Avi (13 December 2011). "Droga5's David Droga About Redefining Advertising". Forbes.
  31. ^ Coyne, Brendan (1 March 2013). "David Droga says advertising must step up in uncertain times". AdNews.
  32. ^ "ADC Hall of Fame: David Droga". adcglobal.org. ADC. Retrieved 7 January 2020.
  33. ^ "Hall of Fame". AdNews.
  34. ^ "David Droga inducted into AWARD Hall of Fame – saluting a stellar career spanning four continents". Campaign Brief. 28 March 2014.
  35. ^ "Advertising Hall of Fame". American Advertising Federation. Archived from the original on 28 July 2021. Retrieved 1 October 2016.
  36. ^ "Adweek's Power List 2016: The Top 100 Leaders in Marketing, Media and Tech". Adweek. 22 May 2016.
  37. ^ "ADC Hall of Fame Awards". Adc • Global Awards & Club. ADC.
  38. ^ "Advance Global Australian Awards winners 2012". Advance. Archived from the original on 18 January 2017. Retrieved 1 October 2016.
  39. ^ "David Droga honored at G'Day USA ceremony". Campaign Brief. 24 January 2012.
  40. ^ Richards, Katie (29 March 2017). "David Droga Will Receive the Cannes Lions' Lifetime Achievement Award, the Lion of St. Mark". adweek.com. Adweek.
  41. ^ "Jury Presidents Set For Cannes Lions 2019". Shoot Online. Retrieved 26 March 2019.
  42. ^ "2019 Lifetime Achievement Award Recipient: David Droga". clios.com. Clio Awards. 29 August 2019. Retrieved 7 January 2020.

External links edit

Retrieved from "https://en.wikipedia.org/w/index.php?title=David_Droga&oldid=1213959055"