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Dave Llorens is an American entrepreneur and the founder of the solar financing aggregator 1BOG (One Block Off the Grid), serving as its CEO from 2008 to 2012 before leaving due to personal reasons. The startup was notably featured in the 2010 documentary Carbon Nation.[1][2] In 2009 the company accounted for a quarter of all solar installations in the San Francisco Bay area.[3]
Llorens also started SolarPowerRocks.com, a website that consolidates information on solar grants and incentives by state, and co-founded 60-day MBA, an online entrepreneurial course.
1BOG
editThe company aims to put the cost of residential solar technology within the reach of more families and thereby increase the adoption of sustainable solar technology nationwide, mainly throughout San Francisco, California, and several other major urban centers.[2] 1BOG, however, has historically faced several regulatory issues due to state-independent protocol for metering, permits and rebates. Llorens reported to The Wall Street Journal in a 2011 interview that solving this confusion was an ongoing mission for 1BOG.[4]
"We serve as a conduit between the consumer companies, and finance companies in 40 states and growing," Llorens further elaborated in an interview with the Mother Nature Network.[5] As another 1BOG executive told Venture Beat, their company aimed to provide solar systems as a cheap and affordable solution for the regular person through low upfront payments.[6]
1BOG's industry model is an example of social entrepreneurship, in which a company discovers a way to make profit while promoting social activism and community development. It is a successful example of this model, making its money on economies of scale and payments from installers.
See also
edit
References
edit- ^ "One Block Off the Grid: Our Team". Archived from the original on 2013-01-09. Retrieved 2012-12-27.
- ^ a b Video Q+A with solar entrepreneur Dave Llorens
- ^ Marketplace (June 23, 2009). "Community solar power is within reach". American Public Media. Retrieved 2012-12-27.
- ^ Emily Glazer (August 14, 2011). "Explore Costs of Going Solar". The Wall Street Journal. Retrieved 2012-12-27.
- ^ Amy Feinstein (March 1, 2012). "How does solar leasing work?". Mother Nature Network. Retrieved 2012-12-27.
- ^ Chris Morrison (March 31, 2009). "SunRun teams with Virgance to finance solar for consumers". Venture Beat. Retrieved 2012-12-26.
External links
edit- SolarPowerRocks.com
- Women Didn't Buy Smokes in the '20s for the Same Reason People Don't Buy Solar Power Today
- Solyndra Was Lame and Failed, But That's Not the End of Solar
- 60-Day MBA
- Plus-One This: Proof That Google Plus Will Prevail
- The Future Of Google Plus, And Its Path To Social-Media Domination