Curry Up Now is an Indian fast casual food brand based in San Francisco, California, United States.[1] It was founded by Rana Kapoor and Akash Kapoor in 2009.[2][3]
 | |
| Company type | Fast casual restaurant |
|---|---|
| Industry | Food |
| Founded | 2009 |
| Headquarters | California , USA |
Area served | United States |
Key people | Rana Kapoor, Akash Kapoor, Amir Hosseini |
| Website | curryupnow |
History
editRana Kapoor and Akash Kapoor, the husband-wife duo, founded Curry Up Now in 2009 as a food truck in Burlingame, California. The first brick and mortar retail store was opened in 2011 in San Mateo, followed by Palo Alto, San Francisco, San Jose, Oakland and Alameda.[4] Curry Up Now is a fast-casual Indian street food chain; their signature popular dishes are the tikka masala burritos and the naughty naan. Their centralized kitchen is located in the San Francisco Bay area.[5][3][6]
Curry Up Now uses franchising model of operations; outside the San Francisco Bay area, it is located in Hoboken (New Jersey), Sacramento (California), Decatur (Georgia, Atlanta), Fort Union (Utah), and Irvine (California). Amir Hosseini is the co-founder and vice-president of Operations.[7] It was a 2018 Breakout Brand of Nation's Restaurant News[8] and acquired Tava Kitchen in 2017.[4][9] Curry Up Now received investments from Kitchen Fund in 2017 and from Joe Montana backed Liquid 2 Ventures in 2020.[2][10] It was in the 2019 list of Inc 5000 Fastest Growing Private Companies[11] and appeared in basketball player Stephen Curry's 5 Minutes from Home YouTube series the same year.[12] It was also featured in season 2 of the TV show Ugly Delicious in 2020.[13]
References
edit- ^ "Curry Up Now". Wall Street Journal. 2010-09-30. ISSN 0099-9660. Retrieved 2020-04-23.
- ^ a b Lalley, Heather (January 21, 2020). "Curry Up Now plots expansion with latest cash infusion". Restaurant Business. Retrieved 2020-04-18.
- ^ a b Stern, Gary. "Indian Fast-Casual Chain Curry Up Now Is In A Hurry To Expand And Franchise". Forbes. Retrieved 2020-04-18.
- ^ a b Pershan, Caleb (2017-05-18). "Curry Up Now Acquires Fellow Fast-Casual Indian Chain Tava Kitchen". Eater SF. Retrieved 2020-04-23.
- ^ "Curry Up Now brings its 'disruptive' Indian street food to Irvine". Daily Pilot. 2020-01-31. Retrieved 2020-04-22.
- ^ Ramachandran, Vignesh (2016-10-05). "Why Indian Cuisine Is Having a Fast-Casual Moment Right Now". Eater. Retrieved 2020-04-23.
- ^ "From Mortgage Sales to Indian-Fusion Cuisine: Bay Area Restaurateur Named in Forbes' '30 Under 30′". NBC Bay Area. Retrieved 2020-04-23.
- ^ "Breakout Brands 2018: Curry Up Now". Nation's Restaurant News. 2018-03-22. Retrieved 2020-04-23.
- ^ "San Francisco's Curry Up Now, Tava Kitchen merge". www.fastcasual.com. 2017-05-19. Retrieved 2020-04-23.
- ^ Curry Up Now nabs investment from legendary quarterback's firm for major expansion
- ^ 2019 Inc. 5000: The Most Successful Companies in America
- ^ "Twice the Curry: Warriors star chows down for YouTube series". Times-Standard. 2019-04-04. Retrieved 2020-04-27.
- ^ Tsai, Luke (2020-03-06). "Bay Area Fast Casual Breakout Curry Up Now Featured in 'Ugly Delicious' Season 2". Eater SF. Retrieved 2020-04-22.