Creative Capital China

Creative Capital China is a Chinese design firm located in Shanghai.


The firm was founded in Shanghai, China by Louis Houdart in 2010.[1] It also has offices in Shenzhen and New York.[2][3] Houdart serves as the CEO,[4] Gianvito d’Onghia is the managing partner of the firm in Shenzhen.[5]


The company has worked with European lifestyle companies in China as well as pushing little-known Chinese brands in Western markets.[6] Creative Capital China is one of the only companies in China that focuses on widening awareness of Chinese companies in non-Chinese markets.[7] They also help companies with rebranding during seasonal periods, such as Chinese New Year.[8] In addition to international outreach, Creative Capital also markets local Chinese companies within the domestic region in order for them to compete with foreign competition,[9] including promoting foreign festival like Valentine's Day in China.[10] Their work includes the production of campaigns and retail store design.[11] Companies that Creative Capital have worked with include Saint James,[12] Lancôme,[2] Dom Perignon,[2] Baume & Mercier,[8] Aimer,[10] and GoodBaby.[6]

Design workEdit

Creative Capital has also created two eyewear brands in China, as well as retail store designs for children's goods.[6] They are also design partners of the retail chains 16th North and Kitchen Spring.[13]


  1. ^ "Learning, earning, serving". Education Post.
  2. ^ a b c "Interview: Creative Capital Founder Stresses Brands in China Need to 'Find the Right People'". Jing Daily. 7 April 2016.
  3. ^ "都市新贵特辑|在起点与终点间 从不停歇". San Wen Magazine. Archived from the original on 2017-03-16. Retrieved 2017-03-16.
  4. ^ "MakeUp in ...™ - La Chine, nouvel eldorado du maquillage !". Makeup In.
  5. ^ "Italian man helps companies rebrand_EYESHENZHEN".
  6. ^ a b c "The Next Big Thing? Huge Chinese Companies You've Never Heard Of". Ad Age. 9 December 2016.
  7. ^ "Comment les marques chinoises montent en puissance - Creative Capital Shanghai à China Connect 2016". GBTimes. Archived from the original on 2018-08-15. Retrieved 2018-08-15.
  8. ^ a b "Design and Chinese New Year: how brands can cut through when tradition dictates aesthetics". The Drum.
  9. ^ "A Glimpse at How Apple Is Localizing Its Message in China". Ad Age. 3 February 2015.
  10. ^ a b "In China, It's Va-Va-Voom Times for Lingerie Brands". Ad Age. 12 May 2015.
  11. ^ "Interview with Creative Capital Founder Louis Houdart - Condé Nast Center of Fashion & Design - Premier Fashion Training Programs in Shanghai". Conde Nast.
  12. ^ Guilbault, Laure (14 January 2016). "Saint James Sets New Upper East Side Store". Women's Wear Daily.
  13. ^ Choël, Raphaëlle. "LOUIS HOUDART - Serial entrepreneur français en Chine". Le Petit Journal. Archived from the original on 2017-03-16. Retrieved 2017-03-16.