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Cordiant Communications Group was an advertising agency conglomerate in business from 1995 to 2003. In 2001, Cordiant was the eighth-largest advertising group worldwide, with an estimated gross income of US$1.2 billion and billings of around US$13.4 billion.
| Industry | Advertising |
|---|---|
| Founded | 1995 |
| Defunct | 2003 |
| Fate | Acquired by WPP Group |
After the Saatchi brothers were ousted from Saatchi & Saatchi, it was renamed Cordiant.[1] In 1997 Cordiant split into two: Cordiant Communications Group and Saatchi & Saatchi (latter absorbed by Publicis Groupe in 2000).[2] WPP Group purchased and absorbed Cordiant in 2003.[3]
References
edit- ^ "Saatchi & Saatchi becomes Cordiant". The Independent. 1995-03-17. Retrieved 2020-01-23.
- ^ Journal, Sarah Ellison Staff Reporter of The Wall Street (2000-06-22). "Publicis, Saatchi & Saatchi Merger Will Create a Traditional Firm". Wall Street Journal. ISSN 0099-9660. Retrieved 2020-01-23.
- ^ "WPP snaps up Cordiant with £266m offer". Euromoney. 19 June 2003. Retrieved 2020-01-23.
- Cordiant & Saatchi via ketupa.net
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