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Chartered Institute of Marketing

The Chartered Institute of Marketing (CIM) is a United Kingdom-based professional body offering training and qualification in Marketing and related subjects, focused on Marketing and Sales for business; together with ongoing support for members.

Chartered Institute of Marketing
CIM logo
CIM's current corporate logo
Abbreviation CIM
Predecessor Sales Managers' Association (ISMA)
Formation 16 May 1911; 106 years ago (1911-05-16)
Legal status Chartered body
Headquarters Moor Hall, Cookham, Maidenhead, Berkshire, United Kingdom
Member's designations ACIM, FCIM and MCIM
Official languages English
Honorary President Jenny Ashmore
Chairman Leigh Hopwood
Governing body Privy Council

CIM UK is the British Council qualified professional association for Marketers in the UK. Its particular emphasis is on developing the Marketing and Sales profession within the UK and worldwide. CIM is the largest Professional Marketing body in the world, with more than 35,000 members and students across the world. CIM exists to develop both the marketing and sales professions, maintain professional standards and improve the skills of marketing and sales practitioners. It does this by providing membership, qualifications and training to marketing and sales professionals and businesses around the world.[1]



CIM was founded as the Sales Managers' Association in 1911. In 1921 it was incorporated as ISMA, and in 1928 it held its first professional exams. In October 1936 it applied for a royal charter,.[2][3] In 1960 ISMA changed its name to the Institute of Marketing and Sales Management, and in 1968 it became the Institute of Marketing. Since being granted the authority to award Chartered Marketer status by The Queen's Privy Council in 1998, CIM has been awarding Chartered status.[4] The organization was awarded charitable status in 2001, but this was removed in 2004.[5][6][7] The separate Chartered Institute Of Marketing Benevolent Fund is a registered charity.


CIM has three grades of membership:

  • Associate – designated by the letters ACIM
  • Member - designated by the letters MCIM
  • Fellow – designated by the letters FCIM

To become a Chartered Marketer, a candidate must:

  • be at either Member (MCIM) or Fellow (FCIM) grade.
  • complete a minimum of four reflective statements aligned with the Professional Marketing Competences framework, as part of the continuous professional development (CPD) programme, for a minimum of two consecutive years.[8]
  • complete the online Chartered Marketer assessment.


The CIM Marketing Excellence Awards recognise marketing programs.


  1. ^ [1], CIM our-story, 1 May 2015
  2. ^ [2]"No. 34335". The London Gazette. 27 October 1936. p. 6834. 
  3. ^ "History". 2015. Retrieved 2 February 2015. 
  4. ^ "The Chartered Institute of Marketing". 2015. Retrieved 2 February 2015. 
  5. ^ Simms, Jane (25 March 2004). "What next for the CIM?". Brand Republic News. Retrieved 2 February 2015. 
  6. ^ Smith, Craig (17 March 2004). "Peter Fisk stands down from CIM chief executive post". Marketing Magazine. Retrieved 2 February 2015. 
  7. ^ "CIM struck off Charity Commission's register". Marketing Week. 21 October 2004. Retrieved 2 February 2015. (Subscription required (help)). 
  8. ^ "Chartered Marketer status". The Chartered Institute of Marketing. Retrieved 30 January 2018. 

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