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Cervecería 100 Montaditos is a restaurant chain in Spain specializing in sandwiches. The chain had over 350 retail stores in Spain. It has a total of 90 restaurants in foreign countries: 50 in Italy, 13 in Mexico, 5 in the United States, 3 in Guatemala, 12 in Portugal, 2 in Colombia, 2 in Chile, 1 in Costa Rica, 1 in the Dominican Republic.[1]

100 Montaditos
Cerveceria 100 montaditos en Sevilla.jpg
LocationHuelva Pozuelo de Alarcón
Opened2000
Websitehttp://www.100montaditos.com

Contents

Origin of the nameEdit

The term refers to an ancient Spanish culinary habit of filling one or two small slices of bread with various ingredients such as cold cuts, meat, fish, vegetables, cheeses or various types of sauces.

100 Montaditos has thus decided to take inspiration from this tradition by giving life to a list of a hundred different proposals.

From the historical ones with jamón serrano or tortilla de patatas, to those designed specifically for the local market, up to the sweet ones.

HistoryEdit

The first 100 Montaditos restaurant was opened in Spain in 2000 on a small beach in Islantilla, Huelva, by the hand of the Seville entrepreneur Jose Maria Fernandez Capitán.

In the following years they opened an average of twenty rooms per year up to exceed the number of more than 200 restaurants in Spain at the beginning of 2012.

In 2010 he opened the first club outside of Spain, in the United States.

In 2012, the Cervecería 100 Montaditos reaches Latin America.

In November 2015, the company, already with a solid presence in Italy, has opened a secondary office with the aim of making it the most important foreign market. Here it has lost the word "Cervecería" (which literally means "Brewery") keeping only the name 100 Montaditos.

ReferencesEdit

  1. ^ "100 montaditos, el "Zara de los bocadillos" que se come el mundo". ABC. Retrieved 29 March 2016.

External linksEdit