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Buy As You View

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Buy As You View (BAYV) was a retail and consumer finance company, selling a range of electrical goods and home furniture. It provided a coin meter repayment and credit facility for products bought on a hire purchase, weekly payment basis with no deposit or credit checks.[2] Hire purchase contracts are regulated by the Consumer Credit Act 1974.

Buy As You View
Buy As You View
FormerlyJust Rentals (1972–1998)
Company typeSubsidiary
IndustryRetail and finance
PredecessorJust Rentals (1972–1998)
Founded1972 (as Just Rentals)
1998 (as Buy As You View)
Defunct2019 (administration)
FateAdministration (2017, 2019)
Headquarters
Bridgend
,
Wales
Area served
United Kingdom
Key people
EY (Administrator) [1]
Productssee full list
BrandsBAYV
ServicesWeekly Payments
RevenueDecrease (2019)
Decrease (unknown)
Total assetsIncrease
OwnerBAYV Investments Limited
ParentBuy As You View Holdings Ltd
Websitewww.bayv.co.uk [dead link]
Footnotes / references
administration

History edit

Buy As You View is the trading name for Buy As You View Holdings and Dunraven Finance Limited. Both are subsidiaries of BAYV Investments Limited.[3]

Established in South Wales in 1972,[4] initially as "Just Rentals", Buy As You View (since 1998),[5] and still based in Bridgend, it operated in the North East, Yorkshire, the Midlands, the North West and Scotland and employed 700 staff nationally.[6]

Repayments were originally made via a coin box in the customer's house, which representatives would call at to empty regularly. Later, repayments would be made online, via direct debit, or in cash. In each case, a payment meter connected to the customer's television set would deactivate the TV should payments be in default — regardless of whether the customer had financed the television with the company.[citation needed]

In 2016 Buy as You View compensated 59,000 customers a total of £939,000 for fees charged from 2001 onwards after the Financial Conduct Authority raised concerns about the company's treatment of customers in arrears, in particular the transparency of their fees and the practice of using payment meters to restrict customers' access to TVs.[7]

In September 2017 the company was placed into administration after incurring what administrators EY described as "significant losses".[8] On 3 June 2019 the company ceased to collect any further payments from customers, who were allowed to keep any items they had purchased.[9]

Products edit

Buy As You View (BAYV) specialised in television, washing machine, mobile phone, computer (laptop, PC, Wii and PlayStation), washer, dryer, fridge freezer, dishwasher, vacuum cleaner and cooker rentals. In addition to renting household electrical items, BAYV also offered a wide range of pay weekly household furniture items, including sofas, beds, pushchairs, bikes and dining room furniture.[10] This approach to buy now pay later purchasing enabled Buy As You View customers to pay weekly for their household electrical and furniture items via a coin meter TV (in addition to Direct Debit and cash payments).[11]

Charity, community projects and partnerships edit

Buy As You View were involved in supporting a number of community initiatives and local charities. These include supporting cancer charities such as the Joshua Foundation[12] and Macmillan Cancer Support.[13] BAYV have also helped local sports teams to purchase equipment such as football kits[14] and rugby kits,[15] as well as giving talks to youngsters in local schools[16] in and around the communities in which they operate.

In addition to their recent community initiatives, Buy As You View were known in and around the South Wales area for their long-term sponsorship of the Cory Band which began in 1998. In 2004, Cory was removed from the band's name in appreciation of the continued support from Buy As You View and for some time, the band was simply known as the Buy As You View band.

BAYV worked in partnership with the Consumer Credit Trade Association[17] and the Credit Services Association[18] to ensure that they kept up to date and complied with credit legislation in the UK and Europe.[19]

References edit

  1. ^ "Buy As You View in administration 2019".
  2. ^ "BUY AS YOU VIEW LAUNCHES MAJOR RECRUITMENT DRIVE". Mynewsdesk.com. Archived from the original on 28 March 2012. Retrieved 24 October 2017.
  3. ^ "Archived copy". Archived from the original on 19 July 2011. Retrieved 9 February 2011.{{cite web}}: CS1 maint: archived copy as title (link)
  4. ^ "About Us | Buy as You View Limited". Archived from the original on 10 October 2011. Retrieved 9 February 2011.
  5. ^ "JUST RENTALS LIMITED, CF31 3RY BRIDGEND Financial Information". CompaniesInTheUK. Retrieved 24 October 2017.
  6. ^ "Buy As You View's New Website Launch". PRLog. Retrieved 24 October 2017.
  7. ^ "Payouts to 'Buy as You View' customers". BBC. 22 March 2016. Retrieved 24 October 2017.
  8. ^ "Bridgend-based Buy As You View firm in administration". BBC News. 1 September 2017. Retrieved 29 November 2017.
  9. ^ https://assets.ey.com/content/dam/ey-sites/ey-com/en_uk/topics/transaction-advisory-services/transaction-planning-and-management/restructuring/ey-dunraven-finance-limited-administration/ey-dfl-cessation-of-collections-frequently-asked-questions.pdf [bare URL PDF]
  10. ^ "Your Online Pay Weekly Store – Buy As You View". Bayv.co.uk. Archived from the original on 10 October 2011. Retrieved 24 October 2017.
  11. ^ "About Us | Easy Ways to Pay | Buy as You View Limited". Archived from the original on 10 October 2011. Retrieved 9 February 2011.
  12. ^ "The Joshua Foundation". Thejoshuafoundation.co.uk. Archived from the original on 24 July 2011. Retrieved 24 October 2017.
  13. ^ Haines, Chris (26 May 2010). "Courtney steps out for cancer charity". Walesonline.co.uk. Retrieved 24 October 2017.
  14. ^ "Buy As You View Boosts Wigan Latics FC's Fundraising". bayv.co.uk. Archived from the original on 20 March 2012. Retrieved 9 February 2011.
  15. ^ "Buy As You View Funds Ferndale Kit". Mynewsdesk.com. Archived from the original on 28 March 2012. Retrieved 24 October 2017.
  16. ^ WalesOnline (11 August 2010). "Retail and consumer finance company Buy As You View helps Brynteg Comprehensive pupils learn business skills". Walesonline.co.uk. Retrieved 24 October 2017.
  17. ^ "CCTA – Representing Businesses Who Provide Credit to Consumers". CCTA. Retrieved 24 October 2017.
  18. ^ "CSA – Consumer Home". Csa-uk.com. Archived from the original on 28 February 2011. Retrieved 24 October 2017.
  19. ^ "In Partnership With CCTA". bayv.co.uk. Archived from the original on 10 October 2011. Retrieved 9 February 2011.

External links edit

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