Macmillan Cancer Support
Macmillan Cancer Support is one of the largest British charities and provides specialist health care, information and financial support to people affected by cancer. It also looks at the social, emotional and practical impact cancer can have, and campaigns for better cancer care. Macmillan Cancer Support's goal is to reach and improve the lives of everyone living with cancer in the UK.
|Motto||No one should face cancer alone|
|Founded at||Castle Cary, Somerset, United Kingdom|
|Purpose||Provide specialist health care, information and financial support to people affected by cancer. Or people with relatives affected to it.|
|Headquarters||89 Albert Embankment, SE1 7UQ|
|£218.4 million |
The charity was founded in 1911 as the Society for the Prevention and Relief of Cancer, by Douglas Macmillan following the death of his father from the disease. In 1924, the name was changed to the National Society for Cancer Relief, which it retained until 1989 when it was changed to Cancer Relief Macmillan Fund, later changed again to Macmillan Cancer Relief. From 5 April 2006, Macmillan Cancer Relief became known as Macmillan Cancer Support, as this more accurately describes its role in supporting people living with cancer. It has adopted the principles of being a "source of support" and a "force for change".
Douglas Macmillan was a vegetarian. In 1909, he wrote an open letter to all Christians entitled Shall We Slay which encouraged orthodox Christians to consider vegetarianism.
As the National Society for Cancer Relief, the organization provided funding to support the work of the Breast Care and Mastectomy Association of Great Britain which would later become Breast Cancer Care.
Macmillan works in partnership with other cancer research organisations and is a partner of the National Cancer Research Institute.
Macmillan Cancer Support supports local information and support centres, cancer support groups, benefits advisers and cancer support specialists, and can help with practical, medical, financial and emotional support.
Macmillan provides information about cancer through its Information Standard website, free printed and recorded materials, telephone support line and over 170 local cancer information and support services nationwide.
Macmillan host a series of annual fundraising events, which include running, golf and cycling events. The most notable event is World's Biggest Coffee Morning, which has made £75,000,000 since it began in 1991. Macmillan also hosts other large fundraisers, including Brave the Shave which raises over £4,000,000 each year, as well as Go Sober for October which has raised over £3 million.
Previous controversy over fundraising methodsEdit
Macmillan faced criticism when it placed adverts in Facebook and on Google associating the viral fundraising activity, the Ice Bucket Challenge with itself. It had been suggested that the aim of the Macmillan marketing campaign was to divert web traffic and subsequently awareness and donations away from smaller charities with whom the challenge had been mostly associated, namely those relating to Motor Neuron Disease and ALS.
Amanda Neylon, the head of digital at Macmillan, said the charity got behind the Ice Bucket Challenge, which asks participants to pour a bucket of iced water on their heads, because it was criticised for being too slow on the uptake for the #nomakeupselfie social media campaign. On missing out on the #nomakeupselfie campaign, Neylon said: "We were too slow – it was a big motivator to be much better the next time an opportunity came along."
In 2016, Macmillan scrapped the head of digital role responsible for the controversial fund raising method mentioned above.
- "Annual report and accounts 2014" (PDF). Macmillan.org.uk. Retrieved 14 August 2019.
- Charity Commission. Macmillan Cancer Support, registered charity no. 261017.
- "Page 1". Articles.homecall.co.uk. Retrieved 18 April 2018.
- Rogers, Simon (24 April 2012). "Britain's top 1,000 charities ranked by donations. Who raises the most money?". The Guardian. Retrieved 25 August 2015.
- "Who we are". Archived from the original on November 19, 2008.
- Charities Direct: Top 500 Charities – Expenditure Archived 2008-12-02 at the Wayback Machine
- "World's Biggest Coffee Morning". Macmillan. Retrieved 20 November 2016.
- "Ben's bold bravery as he has head shaved to boost cancer charity". The Gazette. Retrieved 20 November 2016.
- "Go Sober". Macmillan. Retrieved 20 November 2016.
- Paul Williams (26 September 2016). "Macmillan challenges London to Go Sober for October". The Chiswick Herald. Retrieved 20 November 2016.
- Marrins, Kirsty (20 August 2014). "Ice bucket challenge: when can a charity hijack a hashtag?". The Guardian. Retrieved 18 April 2018.
- Culzac, Natasha (24 August 2014). "Macmillan Cancer accused of 'hijacking' the ice bucket challenge". The Independent. London.
- "Macmillan: We did not hijack #icebucketchallenge". Civilsociety.co.uk. Retrieved 18 April 2018.
- [dead link]
- "Macmillan defends hijacking ice bucket challenge". Campaignlive.co.uk. Retrieved 18 April 2018.
- "Macmillan defends hijacking Ice Bucket Challenge". Marketingmagazine.co.uk. Retrieved 18 April 2018.
- [dead link]
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