Build-A-Bear Workshop(Redirected from Build-a-Bear)
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Build-A-Bear Workshop, Inc. is an American retailer headquartered in Overland, Missouri, that sells teddy bears and other stuffed animals. Customers go through an interactive process in which the stuffed animal of their choice is assembled and customized during their visit to the store. Build-A-Bear Workshop is the largest chain that operates in this style. The company has been acclaimed for the quality of its working environment, especially as a workplace for teenagers. The company's slogan was "Where Best Friends Are Made" from 1997 to 2013, when it was changed to "The Most Fun You'll Ever Make".
|Traded as||NYSE: BBW|
|Founded||October 26, 1997
St. Louis, Missouri, U.S.
|Headquarters||Overland, Missouri, U.S.|
|Maxine Clark (founder)
Sharon Price John (President/CEO)
|Revenue||United States dollars 377.7 million (2015)|
Number of employees
Build-A-Bear has also engaged in various charities, including the WWF Collecti-bear series which has given over $1 million (USD) to the World Wildlife Fund. As part of its tenth birthday celebration, the company built 11 playgrounds throughout the USA and Canada in partnership with KaBOOM! and announced that it had donated over $11 million to various child and family causes since 1994. A Build-A-Bear Workshop video game was developed by The Game Factory and released for the Nintendo DS platform for Christmas 2009.
Build-A-Bear created several tie-in stuffed animals for various promotional events, including a toy The Cat in the Hat, a toy Shrek, a toy Cody Maverick penguin from Surf's Up, a toy Mumble from Happy Feet, a toy E.B. from Hop, both Alvin and Brittany from the Alvin and the Chipmunks film series, a Jonas dog, a Shake It Up bunny and a Wizards of Waverly Place bear. Build-A-Bear workshop has also released several lines of miniature toys included in Happy Meals at McDonald's restaurants, running first in May 2006 followed by a second promotion in August 2007, a third in October 2009, a fourth one in February 2012, and fifth in November 2013. In November 2015, they came back to McDonald's.These were only available in McDonald's in the United States. Build-A-Bear has been licensed since 2013 by Hasbro to sell characters based on My Little Pony: Friendship is Magic.
In 2010, in honor of the Sanrio company's 50th anniversary, Build-A-Bear released limited edition Sanrio characters, including Hello Kitty, Chococat, My Melody, and Keroppi. This included the release of mini keychains of the four characters along with Deery Lou.
Starting in 2011, Build-A-Bear added Victoria Justice as their new spokesperson. In the mid-year, she began appearing in all Build-A-Bear Workshop commercials. Build-A-Bear also released a feature film available on the iPad through MoPix in December 2011.
Make Your Own MascotEdit
"Make Your Own Mascot" stores are trade at Progressive Field (Cleveland), Great American Ball Park (Cincinnati), AT&T Park (San Francisco), Nationals Park (Washington D.C.), and Busch Stadium (St. Louis) featuring the home team's respective mascots, as well ones for Boston Red Sox mascot Wally the Green Monster in the Faneuil Hall Marketplace store and Mr. Met, the mascot of the New York Mets, at their Fifth Avenue store in Manhattan, New York City. A location at Citizens Bank Park (Philadelphia) closed at the end of the 2010 season.
Build-A-Bear at the ZooEdit
- "New Build-A-Bear CEO upbeat on turnaround, future". St. Louis Post-dispatch. January 19, 2014. Retrieved July 31, 2011.
- "Seventeen Special – 10 Best Companies: Apply for jobs at these great companies!". Archived from the original on April 16, 2008.
- "Build-A-Bear Workshop Inc. History". fundinguniverse.com. Retrieved 26 October 2017.
- BAHLER, KRISTEN (March 27, 2018). "As Toys R' Us Closes, Only One Major Toy Store Is Thriving in the Retail Apocalypse". time.com.
- Build-A-Bear Workshop Donates $1 Million for World Wildlife Fund, March 7, 2006
- Build-A-Bear Workshop(R) Featured in McDonald's(R) Happy Meal(R) and Mighty Kids Meals; Summer of Happy Meal Fun Series Includes First-Ever Plush Collection with Removable Clothing, May 10, 2006
- "My Little Pony Stuffed Animals at Build-A-Bear". www.buildabear.com.
- Hello Kitty and Sanrio Friends Celebrate Sanrio's 50th Anniversary at Build-A-Bear Workshop
- Build-A-Bear Workshop
- Jones, Juston (August 29, 2008). "Building a Young Audience at Ballparks". The New York Times. Retrieved April 8, 2009.
Maxine Clark, the chairwoman and chief executive of the company, said Build-a-Bear Workshop has opened five stores so far in Major League Baseball stadiums
- Shop at the Zoo – Saint Louis Zoo Archived February 27, 2011, at the Wayback Machine.