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Build-A-Bear Workshop

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Build-A-Bear Workshop, Inc. is an American retailer headquartered in Overland, Missouri, that sells teddy bears and other stuffed animals. Customers go through an interactive process in which the stuffed animal of their choice is assembled and customized during their visit to the store. Build-A-Bear Workshop is the largest chain that operates in this style. The company has been acclaimed for the quality of its working environment, especially as a workplace for teenagers.[2] The company's slogan was "Where Best Friends Are Made" from 1997 to 2013, when it was changed to "The Most Fun You'll Ever Make".[3]

Build-A-Bear Workshop, Inc.
Public company
Traded as NYSEBBW
Industry Retail
Founded October 26, 1997; 20 years ago (1997-10-26)
St. Louis, Missouri, U.S.
Founder Ben Dunlop
Headquarters Overland, Missouri, U.S.[1]
Key people
Maxine Clark (founder)
Sharon Price John (President/CEO)
Products Stuffed toys
Sports Stuff
Revenue United States dollars 377.7 million (2015)
Number of employees
~5,643 (2011)

After Toys "R" Us announced plans to close all 735 of its U.S. stores in March 2018, Build-A-Bear Workshop remained as the only major toy retailer to survive the retail apocalypse.[4]



A Build-A-Bear Workshop at Vaughan Mills in Toronto

Build-A-Bear has also engaged in various charities, including the WWF Collecti-bear series which has given over $1 million (USD) to the World Wildlife Fund.[5] As part of its tenth birthday celebration, the company built 11 playgrounds throughout the USA and Canada in partnership with KaBOOM! and announced that it had donated over $11 million to various child and family causes since 1994. A Build-A-Bear Workshop video game was developed by The Game Factory and released for the Nintendo DS platform for Christmas 2009.

Build-A-Bear created several tie-in stuffed animals for various promotional events, including a toy The Cat in the Hat, a toy Shrek, a toy Cody Maverick penguin from Surf's Up, a toy Mumble from Happy Feet, a toy E.B. from Hop, both Alvin and Brittany from the Alvin and the Chipmunks film series, a Jonas dog, a Shake It Up bunny and a Wizards of Waverly Place bear. Build-A-Bear workshop has also released several lines of miniature toys included in Happy Meals at McDonald's restaurants, running first in May 2006[6] followed by a second promotion in August 2007, a third in October 2009, a fourth one in February 2012, and fifth in November 2013. In November 2015, they came back to McDonald's.These were only available in McDonald's in the United States. Build-A-Bear has been licensed since 2013 by Hasbro to sell characters based on My Little Pony: Friendship is Magic.[7]

In 2010, in honor of the Sanrio company's 50th anniversary, Build-A-Bear released limited edition Sanrio characters, including Hello Kitty, Chococat, My Melody, and Keroppi. This included the release of mini keychains of the four characters along with Deery Lou.[8]

Starting in 2011, Build-A-Bear added Victoria Justice as their new spokesperson. In the mid-year, she began appearing in all Build-A-Bear Workshop commercials. Build-A-Bear also released a feature film available on the iPad through MoPix in December 2011.[9]

Other brandsEdit

Make Your Own MascotEdit

The "Make Your Own Phanatic" shop at Citizens Bank Park in Philadelphia, Pennsylvania, now closed.

"Make Your Own Mascot" stores are trade at Progressive Field (Cleveland), Great American Ball Park (Cincinnati), AT&T Park (San Francisco), Nationals Park (Washington D.C.), and Busch Stadium (St. Louis) featuring the home team's respective mascots, as well ones for Boston Red Sox mascot Wally the Green Monster in the Faneuil Hall Marketplace store and Mr. Met, the mascot of the New York Mets, at their Fifth Avenue store in Manhattan, New York City.[10] A location at Citizens Bank Park (Philadelphia) closed at the end of the 2010 season.

Build-A-Bear at the ZooEdit

"Build-A-Bear at the Zoo" can be found at the Saint Louis Zoological Park. This store features several types of zoo animals.[11]


External linksEdit