Bruce Turkel (born 1957) is a creative entrepreneur, speaker and author on the subject of branding.

Bruce Turkel
Born1957 (1957) (age 67)
NationalityAmerican
Alma materUniversity of Florida
OccupationFounder of turkel brands

Early life

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Bruce was born and raised in Miami Beach, Florida. His father, Leonard Turkel and his mother, Annsheila Turkel moved to Miami from New York City in 1956. He attended the University of Florida from 1976 to 1980 where he earned degrees in Fine Arts and Design.[1]

Career

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He began his advertising career in New York in 1980, but due to his entrepreneurial drive, which was influenced by his father, Bruce returned to Miami in 1983 and founded Turkel Brands, the branding and advertising agency he now heads.[2]

Bruce is also a founder and board member of The Strategic Forum (TSF). TSF is a South Florida-based executive organization dedicated to creating business opportunities for its c-suite members as well as students from Nova Southeastern University's. Wayne Huizenga College of Business and Entrepreneurship.

Bruce is also a professional speaker and author. He has written and published three books on branding and marketing, Brain Darts, New Design: Miami, and Building Brand Value and one novel, The Mouth of the South, A member of the National Speakers Association,[3] he has spoken for Fortune 500 companies including Nike, Toll Brothers and Discovery Channel, at conferences such as Destination Marketing Association International, NAMM, MPI, and ProMax and at universities including MIT and Harvard.[4][5]

He has been interviewed on CNN and NPR. He is a regular guest subject matter expert on Fox Business Channel[6] and has been featured in The New York Times ,[7] The Miami Herald,[8] and Fortune.[9]

Books

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  • Brain darts : the advertising design of Turkel Schwartz & Partners(1999). Rockport Publ. . ISBN 978-1564965653.
  • New Design: Miami. (2000) Rockport Pub. ISBN 978-1564966605.
  • Building brand value : seven simple steps to profitable communications. (2005) BookSurge Publishing. ISBN 978-1419623493.
  • The Mouth of the South. (2011)
  • All About Them: Grow Your Business by Focusing on Others. (2016) Brilliance Audio Lib Edn. ISBN 9781522651642.[10]
  • Is That All There Is? What Are You Doing For The Rest Of Your Life? (2021). ISBN 9781737379.

References

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  1. ^ "A Conversation with Bruce Turkel". University of Florida. Archived from the original on January 7, 2017. Retrieved February 17, 2017.
  2. ^ Zbar, Jeff. "Bruce Turkel on how to build your brand". South Florida Business Journal.
  3. ^ "Platform Collapses: Speakers Group Scraps Name Change After Outcr". Associations Now. Retrieved February 17, 2017.
  4. ^ "Dean Lucinda Lavelli welcomes Bruce Turkel as the newest member of the College of the Arts Council". University of Florida College of the Arts. Retrieved February 17, 2017.
  5. ^ "Bruce Turkel speaks at School of Business' Executive Leadership Forum". Barry University. Retrieved February 17, 2017.
  6. ^ Brock, Terry. "How to grow your business by focusing on others". Business Journals.
  7. ^ Lauro, Patricia Winters (February 26, 2003). "Miami and Bermuda polish their images to try to beckon Northeast residents". The New York Times. Retrieved February 17, 2017.
  8. ^ "Growing your business: Here's how to make big money from a little blog". Miami Herald. Retrieved February 17, 2017.
  9. ^ "The ultimate CEO travel secret: Wash your underwear in the sink". Fortune. Retrieved February 17, 2017.
  10. ^ David, John P. (December 20, 2016). "9 Business Books Recommended as Last-Minute Gifts". The Huffington Post. Retrieved February 17, 2017.
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