Brandmobile

A brandmobile is a motorized vehicle customized to resemble a consumer product as a promotional tool for advertising and marketing. These vehicles range from altered consumer automobiles and vans to larger purpose-built buses and trucks, transformed into eye-catching, mobile advertisements designed to capture public attention. Brandmobiles are often used with public relations events, leveraging their mobility to reach a wider audience than stationary advertising mediums.

An Oscar Mayer Frankmobile/Wienermobile "Bologna" in Gilford, New Hampshire, 2007

The concept of the brandmobile has evolved from traditional vehicle advertising and builds on the tradition of novelty architecture.

Despite their effectiveness, brandmobile campaigns can face challenges such as logistical complexities, regulatory restrictions related to vehicle advertising, and environmental concerns over emissions from gasoline-powered vehicles.

Examples

Famous brandmobiles include:

• Wienermobile (aka Frankmobile) by Oscar Mayer
• Nutmobile by Planters
• Bootmobile by L.L. Bean
• Red Bull Mobile, Mini Cooper or Volkswagen Beetle with oversized cans
• Kissmobile by Hershey's Chocolate
• Cadbury Creme Egg Car
• Just Born Peepsmobile
• The Pepperidge Farm Goldfish Mobile
• Midwest Dairy Association Cheese Car
• Boston Lobster Feast Car
• Outspan Orange car

Many of these vehicles have become icons in their own right, symbolizing the brands they represent on the road.

Gallery

• 
  Coca-Cola pickup
• 
  Hershey Kissmobile in Hersheypark, Pennsylvania, 2024
• 
  Nutmobile in Portland, Oregon, 2018
• 
  L.L. Bean Bootmobile in Freeport, Maine, 2012
• 
  Red Bull car in Israel, 2017
• 
  Cadbury Creme Egg Car, 2024
• 
  Outspan Orange car

See Also

• Novelty architecture
• Art car

External links

• 8 of the Most Iconic Food Vehicles, The Takeout, February 14, 2023
• The 45 Coolest Promo Mobiles Of The Last 100 Years, Buzzfeed, July 25, 2013
• America's Most Outrageous Food Vehicles Slideshow, Daily Meal, Feb. 8, 2012