Brüno Gehard (German pronunciation: [ˈbryːnoː ɡəˈhart]; (“Gay-hard”) sometimes spelled Bruno or Brueno) is a satirical fictional character portrayed by English comedian Sacha Baron Cohen. A flamboyantly gay fashion reporter from Austria, Brüno first appeared during short sketches on Paramount Comedy 1 in 1998, before reappearing on a 2003 episode of Da Ali G Show. Following the success of Ali G Indahouse and Borat, Universal Studios gained the rights to produce and release a 2009 feature film about the character, also called Brüno.[1] The character has since been retired.[2][3][further explanation needed]

Brüno Gehard
Sacha Baron Cohen character
Sacha Baron Cohen as Brüno Gehard
First appearanceDa Ali G Show (2003)
Last appearanceBrüno (2009)
Created bySacha Baron Cohen
Portrayed bySacha Baron Cohen
In-universe information
AliasesStraight Dave
OccupationFashion reporter, fashion journalist
Significant otherLutz Schulze
ChildrenOJ (adopted son)

Eminem incident


In May 2009, Brüno appeared at the MTV Movie Awards, dressed as an angel with wings strapped to his buttocks as he descended on wires from the ceiling. As part of a prank, after an alleged equipment malfunction, he was lowered onto rapper Eminem who was seated directly beneath him. Brüno landed in Eminem's lap in a 69-esque position, with his exposed buttocks in Eminem's face. Members of D12 helped to remove Brüno. Eminem and D12 then stormed out of the ceremony. Eminem appeared surprised and angry about the prank, but both he and Baron Cohen later claimed that the incident had been staged and rehearsed by the two. Eminem told reporters that he laughed uncontrollably for three hours in his hotel room afterward.[4][5] While the prank is widely accepted as being staged, some commentators have questioned the extent to which Eminem was in on the joke.[6]



The 2009 feature film Brüno was well received by The Guardian, who described him as "howlingly funny, staggeringly rude, brutally incorrect and very often just brilliant".[7]

LGBT response


Some LGBT groups have criticized the character as perpetuating LGBT stereotypes.[8] "Sacha Baron Cohen's well-meaning attempt at satire is problematic in many places and outright offensive in others," Rashad Robinson, senior director of media programmes for the Gay and Lesbian Alliance Against Defamation (GLAAD) told the New York Times.[9]

Ayman Abu Aita lawsuit


Baron Cohen appeared as Brüno on Late Show with David Letterman in July 2009,[8][10] where he made reference to Ayman Abu Aita (whom Brüno interviewed in the film) as a terrorist. Abu Aita was identified in the film as a member of al-Aqsa Martyrs' Brigades,[11] a Palestinian terrorist organization responsible for numerous suicide bombings.[12] Abu Aita claimed that he was never a member of the group, though he had identified as such in a 2002 Boston Globe article.[13][14] He had also served two years in an Israeli prison for his role in the Second Intifada.[13] Abu Aita made plans to sue, saying that he was misled and that he did not sign release forms for the footage of him that appeared in the film.[15] Baron Cohen increased his security detail after WorldNetDaily claimed to receive a statement from al-Aqsa Martyrs' Brigades threatening his life following the premiere of the film.[16] In December 2009, Abu Aita sued Baron Cohen and Letterman at a federal court in Washington, D.C.[17] In November 2010, the lawsuit was dismissed in D.C. so it could be refiled in the Supreme Court of New York,[18] which also dismissed it in July 2012.[18]


  1. ^ "Hollywood Reporter "Uni wins 'Brüno' auction for $42.5 mil"". Archived from the original on 2006-12-14. Retrieved 6 November 2018.
  2. ^ Yahoo News: Cohen puts Bruno to bed Archived July 22, 2009, at the Wayback Machine Yahoo, 18 July 2009
  3. ^ Sacha Baron Cohen – Cohen Puts Bruno To Bed, 18 July 2009.
  4. ^ ""Eminem: I Laughed for 3 Hours Over Stunt"". Rolling Stone. Archived from the original on 2009-08-11. Retrieved 2017-12-12.
  5. ^ "RR Exclusive: Eminem Speaks On MTV Stunt & Robbery Rumors". Rap Radar. 2009-06-03. Archived from the original on 2009-06-11. Retrieved 2012-01-27.
  6. ^ Swash, Rosie (June 3, 2009). "So was Eminem in on the joke?". The Guardian. Retrieved February 20, 2021.
  7. ^ Bradshaw, Peter (July 10, 2009). "Bruno – film review". The Guardian. London. Retrieved July 11, 2009.
  8. ^ a b Martin, Cindy; Collett-White, Mike (17 June 2009). "Cohen camps it up as Queen's guard for UK premiere". Retrieved 6 November 2018.
  9. ^ Mackay, Mairi. "'Vassup!' 'Bruno' hits the carpet for London premiere". Retrieved 6 November 2018.
  10. ^ Marshall, Tim (2009-07-30). "Bruno 'Terrorist': Producers Cheated Me". Sky News. Retrieved 2012-05-24.
  11. ^ Mackey, Robert (2009-08-06). "Did a Fake Interview With a 'Real Terrorist' in 'Brüno' Cross a Line?". New York Times. Retrieved 2012-05-24.
  12. ^ "Jerusalem bombing kills 9 bystanders". CNN. 2 March 2002.
  13. ^ a b Nissenbaum, Dion (2009-07-16). "Palestinian 'terrorist' plans suit over unwitting role in 'Bruno'". McClatchy Newspapers. Archived from the original on 2013-02-06. Retrieved 2012-05-24.
  14. ^ Shadid, Anthony (2002-03-23). "Fatah's Young Militants Vow to Fight on". Boston Globe.
  15. ^ The Guardian, 31 July 2009, The non-profit worker from Bethlehem who was branded a terrorist by Bruno
  16. ^ "Palestinian group threatens Sacha Baron Cohen." Archived 2009-07-31 at the Wayback Machine JTA. 28 July 2009.
  17. ^ Zongker, Brett (2009-12-09). "Ayman Abu Aita Sues 'Bruno,' Letterman For $110M". Huffington Post. Retrieved 2012-05-24.
  18. ^ a b Supreme Court Records Online Library, case 102524-2011