The Box Tops for Education (BTFE) program is a school fundraising program sponsored by General Mills.[1][2] Schools can earn 10 cents for every qualifying product purchased by parents and turned in to the school. The program began in California in 1996 as a way for schools to earn money through collecting coupons, known as boxtops, from participating products.[3] By 2001, the program had distributed over $50 million to participating schools.[2] As of 2016 it was considered the largest education cause marketing campaign,[4] and given away nearly $1 billion to schools as of 2021.[5]
In 2019, the program switched from physical box tops to a mobile application. Since this change, rates of redemption have fallen.[5]
References edit
- ^ Molnar, Alex (2013). School Commercialism. Taylor & Francis. ISBN 9781136730160. Retrieved 24 February 2023.
- ^ a b Sloan, Martin (September 16, 2001). "Cereal box tops can earn cash for your school". The Victoria Advocate. p. 5D.
- ^ Audrey, Nicole (13 September 2016). "20 Years On, Box Tops Are Still Raising Thousands of Dollars for Schools". NBC. Retrieved 24 February 2023.
- ^ Strach, Patricia (2016). Hiding Politics in Plain Sight. Oxford University Press. ISBN 9780190606855. Retrieved 24 February 2023.
- ^ a b Kelley, Lora (7 April 2021). "The Dark Side of Box Tops for Education". The Atlantic. Retrieved 24 February 2023.
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