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Booty Pop (Sweet Apparel LLC), is a private US company that mainly manufacturers padded underwear for women intended to give the wearer an appearance of curvy, lifted buttocks.[1]

The company, based in Boston, was founded in 2008 by Susan Bloomstone and Lisa Reisler. It was the subject of a Wall Street Journal article about the market for undergarments of this nature.[2]


  1. ^ Joiner, Lottie (8 July 2011). "Booty Pop entrepreneurs turn niche idea into successful firm". USA Today. Retrieved 9 February 2012.
  2. ^ Dodes, Rachel. "Goodbye, Girdle: Curvy Stars Spark A Raid on Padded Panties". Wall Street Journal. Retrieved 9 February 2012.

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