Bonjus (Arabic: بون جوس, from French: good juice) is a Lebanese brand of juice, ice cream and dairy products,[1][2] famous for its "Pyramid" (الهرم) shaped juicebox. Much beloved among the Lebanese, the juice has become a national icon and source of much nostalgia and sentimentality in the country.[3] Known for it distinct pyramid shaped box, Bonjus has been an accessible product at the[2] price of 250 Liras[4] for more than 40 years.[5] A traditional Lebanese breakfast consists of an iconic pyramid box of Bonjus and a mankoushe.[6] Bonjus products are distributed within Lebanon, the Gulf region and in Africa.[1]

Another competitor of the pyramid in Lebanon is Top Juice, produced by the Lebanese LibanJus.[3][7]

HistoryEdit

In the 1960s, it was founded as a juice production company,[1] located in Fanar.[2]

In the late 60's, ice cream was introduced, and dairy in the 70's.[1]

In 2016, the "Bonjus Dairy" product line has been given a new brand identity, product taste, and packaging.[1]

ReferencesEdit

  1. ^ a b c d e "About Us | Bonjus". www.bonjus.com. Retrieved 2021-03-18.
  2. ^ a b c "بدر الخرافي يقبض على سوق الألبان والأجبان". الأخبار (in Arabic). Retrieved 2021-03-18.
  3. ^ a b "اللبنانيون مصدومون.. عصير الهرم بـ 500 ليرة: "هيدي آخر الدني!"". Lebanon24 (in Arabic). Retrieved 2021-03-18.
  4. ^ "اطمئنوا.. سعر الـ"بونجوس" لم يتغير!". IMLebanon. 2019-03-20. Retrieved 2021-03-18.
  5. ^ "بعد الصدمة الصباحية: اللبنانيون وقعوا في الفخ.. هذا هو سعر "بونجوس الهرم"". Lebanon24 (in Arabic). Retrieved 2021-03-18.
  6. ^ ar.beirut.com https://ar.beirut.com/2258. Retrieved 2021-03-18. {{cite web}}: Missing or empty |title= (help)
  7. ^ https://www.newlebanon.info/lebanon-now/399433/%D9%87%D9%84-%D8%AE%D8%A7%D9%86%D8%AA-%D8%A7%D9%84%D9%80-Bonjus-%D8%A7%D9%84%D9%84%D9%91%D8%A8%D9%86%D8%A7%D9%86%D9%8A%D9%91%D9%8A%D9%86. {{cite web}}: Missing or empty |title= (help)CS1 maint: url-status (link)

External linksEdit