Bob Proctor (author)

Bob Proctor (born July 5, 1934) is a Canadian self-help author and lecturer.[1] He is best known for his New York Times best-selling book You Were Born Rich (1984) and a contributor to the film The Secret (2006).[2] Proctor's material has maintained the idea that a positive self-image is critical for obtaining success, frequently referencing the Law of Attraction.[2] This includes all the books he has authored as well as seminars he conducts, and videos shared.

Bob Proctor
Born (1934-07-05) July 5, 1934 (age 87)
Toronto, Ontario, Canada
OccupationAuthor, salesman, lecturer
GenreNon-fiction, self-help
Notable worksYou Were Born Rich (1984)

Proctor, as well as the law of attraction, has been often criticized for being a threat to individuals for suggesting that simply having a sustained thought over time will materialize into reality, whether it be for riches or for health.[1] Furthermore, experts believe individuals may opt for positive thinking instead of physical therapies or medical intervention.[1] The law of attraction originates from the idea, supported by self-help enthusiasts, that positive thinking can shape reality.

Life and careerEdit

Early yearsEdit

Proctor had a poor self-image and little ambition as a child, dropping out from Danforth Tech after a bandsaw-inflicted thumb injury,[3] with no plans for the future. Proctor was working in a fire department in Toronto when a man Proctor met shared the book Think and Grow Rich with him at the age of 26, the first book he had ever read.[4] Soon afterward, his life started to change as this book shifted his focus in life. He began cleaning floors to help pay off his debt and began earning money.[4]

Proctor went on to start a company offering cleaning services at first - a venture that he claims netted him over $100,000 in his starting year with no formal education or business experience.[2] Realizing the real value had come from this book, he set off to learn more about this subject.

You Were Born Rich and The SecretEdit

Proctor joined the Nightingale-Conant Organization and worked his way up within the company, even being mentored by Earl Nightingale.[citation needed] From there, he was able to master the teachings of human development and motivation. In 1984 the book You Were Born Rich,[4] which he long strived to publish, was published by McCrary Publishing, prior to that other publishers send the book back to him noting that "this book is absurd."[5] Australian-based film-maker Rhonda Byrne discovered the book and lead her to requesting Bob to be interviewed and participate in the movie, which he was later interviewed on several news and talk show outlets, garnering widespread attention.[6] However, although there have been some reports of success using this technique, financial experts continue to express caution from not making sound investments.[7]

Law of AttractionEdit

Throughout his material, Bob Proctor aims to have the reader or audience tap into their inner self.[8] He explains that their inner-self is what is controlling all that is brought into their life - and that a bad self-image, or bad paradigm and programming, will lead to poor results even with training and proper education.[6] Instead of academic training, which he believes does a lot of harm, his work focuses on personal development and making people aware of the basic laws of the universe.[9]

Proctor deducts that everything in the universe vibrates and similar vibrations attract each other.[8] He explains that our mind and bodies also vibrate, and since humans are capable of controlling our thoughts, and therefore our vibrations, we are capable of controlling our results. He has said there is nothing in a person's life they cannot change through the law of attraction.[8]

Proctor maintained the idea that even a recession was the result of excessive media negativity, attracting the recession to the economy. In a 2009 article, Wall Street Journal noted that if any followers believed they can simply choose not to participate in the recession, they were being shammed.[8]


  1. ^ a b c McFadden, Cynthia; Sherwood, Roxanna; Weinberg, Karin (April 29, 2007). "Science Behind 'The Secret'?". ABC News. Retrieved November 23, 2020.{{cite web}}: CS1 maint: url-status (link)
  2. ^ a b c "Legendary Law of Attraction Expert, Bob Proctor, Shares His Secrets on Navigating The Clickety Clack: How to Live a Peace-Filled Life in a Seemingly Toxic World". Retrieved November 23, 2020.
  3. ^ The Secret to the Law of Attraction with Bob Proctor. Part 1
  4. ^ a b c newsday. "When you change your thoughts, you change everything!". NewsDay Zimbabwe. Retrieved November 30, 2020.
  5. ^ The Secret to the Law of Attraction with Bob Proctor, Part 1
  6. ^ a b McFADDEN, CYNTHIA. "Bob Proctor Nightline Interview ABC" (PDF). ABC News.{{cite web}}: CS1 maint: url-status (link)
  7. ^ "Personal Development: A Low Risk, High Reward Investment". Retrieved November 30, 2020.
  8. ^ a b c d Salerno, Steve (May 1, 2009). "If I Don't See It, It's Not There". Wall Street Journal. ISSN 0099-9660. Retrieved November 30, 2020.
  9. ^ newsday. "Money — How the rich play the game?". NewsDay Zimbabwe. Retrieved November 30, 2020.