Biesloaded or Biesloaded NG, is a Nigerian street music platform founded in 2013 by Adewumi Adeyanju and Ojimi Ayomide on Instagram.[1] In 2017, the platform launched its website "www.biesloaded.ng". Its also known as one of Nigeria's top street music platforms.[2] In 2022, it began operating as an entertainment company, shortly after partnering with Zlatan's Zanku Records.[3][4]

Biesloaded NG
Type of site
Entertainment, Music
Available inEnglish
Founded2013
Headquarters,
Nigeria
Founder(s)
    • Adewumi Adeyanju
    • Ojimi Ayomide
URLhttp://www.biesloaded.ng/
AdvertisingYes
RegistrationOptional
Launched2017
Current statusActive
Written inHTML, JavaScript, CSS

History

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Biesloaded was formed in 2013 by founders Adewumi Adeyanju and Ojimi Ayomide, with the sole aim of promoting street music culture and its lingo. In 2021, Adewumi released "Ma Gbo" a street music featuring Payan Boi and DJ Shizzy.[5] The street lingo "Watimagbo" which means "You should have heard" was first heard on the song and was later reused by Davido on Adekunle Gold song "High".[5]

Biesloaded has been credited for promoting MohBad before he achieved fame.[6] It released "Blogger Blogger" featuring Kabex and MohBad, days after MohBad signed with Naira Marley's Marlian Records.[7][8] Its platform has featured Rexxie, Zlatan, Davido, Naira Marley, Seyi Vibez, Asake, Burna Boy, and dancer Poco Lee.[9] As of 20 May 2024, it has reached 1.3 million followers on Instagram.

References

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  1. ^ "Meet the celebrity blogger, Adewumi Adeyanju, Biesloaded". The Guardian Nigeria. 11 September 2022. Retrieved 1 March 2024.
  2. ^ Ogbonna, David. "Top music platforms in Nigeria". Vanguard Nigeria. Retrieved 20 May 2024.
  3. ^ "Street music brand Biesloaded re-launches brand as an entertainment company". Tribune Online. 27 May 2021. Retrieved 22 May 2024.
  4. ^ Olagoke, Bode (20 July 2020). "How Biesloaded became the voice of street music". Blueprint Newspapers Limited. Retrieved 22 May 2024.
  5. ^ a b Oyetayo, Bamise (14 October 2021). "The Origin and Meaning of 'Watimagbo'; From Biesloaded's Song to Davido's Lyrics, Read About it Here". NotjustOk. Retrieved 20 May 2024.
  6. ^ Ajasa, Olufemi. "How Biesloaded supports Street Music". Vanguard Nigeria. Retrieved 20 May 2024.
  7. ^ "Biesloaded features Mohbad, Kabex in debut single 'Blogger Blogger '". Vanguard Nigeria. Retrieved 22 May 2024.
  8. ^ Nigeria, Guardian (11 May 2023). "Biesloaded (Blogger Blogger) bags endorsement deal with Tetera Autos". The Guardian Nigeria News - Nigeria and World News. Retrieved 14 April 2024.
  9. ^ "Biesloaded On The Rise Of Nigerian Street Music & Culture - Daily Trust". Daily Trust. 22 May 2024. Retrieved 22 May 2024.