Bidiya or Bidiyyah (Arabic: بِـدِيَّـة) is a town in Wilayah Bidiyyah (Arabic: ولايـة بـديـة, Province of Bidiyyah), in the middle of the Eastern Region of the Sultanate of Oman. It is located about 233 kilometres (145 miles) from the capital city, Muscat. It comprises fifteen villages, including Al Muntarib, Al Gabbi, Shahik, Al Rakah, Al Hawiyah, Al Shariq, Al Wasil and Al Dhahir.
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It is well known for the golden sand dunes that attract tourists from Oman and outside Oman. There are some ancient forts spread over Bidiyah, including the Al Muntarib Fort which was renowned by the Ministry of Culture. In addition, Wadi Bani Khalid is about 40 km (25 mi) from the town by road.
The Bidiyah Challenge is held every February. It was recently introduced to the Persian Gulf region' sporting calendar. The aim of the race is to scale sand dunes in the least possible time driving a 4x4 car, mostly Jeeps and one-door Nissan Patrols.
Horse Races and camel Races are held during Eid days and during national day celebrations. Also, there is yearly festival which consists of a series of races for horses and camels, which are held under Royal Court Affairs supervision. Bidiyah hosts one of these races every year.