The festival takes place in the Barwani, Dhar, Alirajpur, Khargone and Jhabua districts of Madhya Pradesh and Maharashtra. It has agricultural significance and coincides with the end of harvesting of crops. It is celebrated for seven days in the month of March before the Holi Festival. Traditionally, celebrants travel to the festival grounds with their families on decorated bullock carts. There, they purchase the things required to celebrate Holi, dance to traditional musical instruments, sing songs called "Lokgeet" and meet the people of the region.
