Betika is a sports betting platform with operations in Nairobi, Kenya. The platform is licensed and regulated by the BCLB (Betting Control and Licensing Board)

BETIKA
TypePrivate
IndustryLotteries and Gaming
Founded2016
Headquarters,
Kenya
Area served
Global
ProductsJackpot, Shikisha, Lucky 6, Sababisha
ServicesSports Betting
Total equityShop and Deliver Limited
Number of employees
200
ParentSHOP & DELIVER LIMITED
Websitewww.betika.com

OwnershipEdit

Betika, is owned by Shop and Deliver Limited a company with Kenyan shareholders.

Sports involvementEdit

Betika is the current Title sponsor of the Football Kenya Federation Super League in a sponsorship unveiled by its president Nick Mwendwa .[1][2][3]

Betika has invested in the development of local sports in Kenya. The company has a sponsorship deal with top Kenya Premier League side, Sofapaka.[4][5][6]

Betika has invested in promotion of the sporting culture and talent development among the youth through its initiative dubbed Betika Na Community. The initiative provides support to grassroot sports by providing kits, sports equipment and financial support to local teams in Kenya. The company through the Betika Na Community initiative has also facilitated professional sports tournaments in different counties and aims to reach all the 47 counties in the country. Local artists are given a platform to showcase their talents during the tournaments, giving them some income and exposure that they need to grow.[7][8][9]

The company has signed agreements to stream English Premier League matches in Kenya with talkSPORT, a sports radio station and the Global Audio Partner of the Premier League.[10]

ReferencesEdit

  1. ^ "Betika boosts National Super League with three-year deal". The Star Newspaper. star. 13 November 2019. Retrieved 13 November 2019.
  2. ^ FKF. "FKF unveils Betika as NSL partner in KES 90 Million deal". Football Kenya Federation. FKF. Retrieved 12 November 2019.
  3. ^ Standard Digital (13 November 2019). "FKF lands Sh90 million sponsorship from Betika". Standard Media Group. Standard Digital. Retrieved 13 November 2019.
  4. ^ "Sofapaka get more millions from Betika deal". Nation Media Group. Retrieved 16 October 2019.
  5. ^ "Betika pumps Sh35m in Sofapaka sponsorship". Capital Fm Sports. Retrieved 16 October 2019.
  6. ^ "Boost for Sofapaka as sponsor steps up to renew deal". The Star. Retrieved 17 October 2019.
  7. ^ "Betika unveils multi-million investment in the community to support grassroots sports, cultural and social activities". Nation Media Group. Retrieved 18 October 2019.
  8. ^ "Kenyan youth have something to smile about after Betika launches countrywide program aiming at encouraging sporting culture". Standard Digital. Retrieved 2 November 2019.
  9. ^ "KK Combined, Starlets crowned Kisii Betika na Community winners". People Daily. Retrieved 17 December 2019.
  10. ^ "talkSPORT takes the Premier League to Kenya – RadioToday". radiotoday.co.uk. Retrieved 23 June 2018.