 | This economics-related article is a stub. You can help Wikipedia by expanding it. |
This article relies largely or entirely on a single source. (November 2020) |
In behavioral economics, the behavioral assumption is that, under their resource constraints, humans are rational actors – they will attempt to maximize their utilities, thereby generating the greatest profit and outcomes.[1]
The two most important characteristics of the human under the behavioral assumption are rationality and self-interest.
References edit
- ^ Moffatt, Mike (December 28, 2018). "What Are the Underlying Behavioral Assumptions of Economics?". ThoughtCo. Retrieved 2019-07-20.
| | This finance-related article is a stub. You can help Wikipedia by expanding it. |