Beauty Bakerie is an American beauty company founded by Cashmere Nicole in 2011 and headquartered in San Diego, California.
| Industry | Cosmetics |
|---|---|
| Founded | 2011 |
| Founder | Cashmere Nicole |
| Headquarters | San Diego, California , United States |
Number of employees | 30 (2017) |
| Website | beautybakerie |
History edit
Beauty Bakerie was founded by Cashmere Nicole in 2011. Nicole put herself through college and became a nurse.[1] Her interest in beauty products began when her daughter complained that it was hard for her to find makeup which suited her dark skin tone.[2] Beyoncé boosted the company in 2014 by promoting it during Breast Cancer Awareness Month, after reading Nicole's story of surviving breast cancer on an Indiegogo promotion.[3][4] The company produces no-smudge lipstick which is vegan and not tested on animals.[4] The name of the company references her love for sweets.[1]
Expansion edit
Beauty Bakerie launched in the UK in 2017 and by 2019 was selling products in more than 130 countries.[3][5][6] The brand is promoted by former US Olympic gymnast Gabby Douglas.[5] It is based in San Diego and employs thirty people.[4] In 2019, Huda Kattan was accused of stealing ideas used by Beauty Bakerie in her makeup range.[7]
Products include eyeshadow palettes, foundations, powders, highlighters, and face oils.[1]
References edit
- ^ a b c "How Beauty Bakerie founder Cashmere Nicole went from food stamps to launching a multi-million dollar cosmetics brand". Good Morning America. Retrieved 2023-02-24.
- ^ Battle, Marqueysa (30 January 2018). "I shopped at Riley Rose, the colorful beauty superstore by Forever 21". Revelist. Retrieved 6 December 2021.
- ^ a b King, Lollie. "Beauty Bakerie CEO Cashmere Nicole On What It's Like Having Beyoncé As A Customer". Bustle. Retrieved 6 December 2021.
- ^ a b c Feldman, Amy (3 December 2017). "How A Single Mom Battling Breast Cancer Built Beauty Bakerie To A $5M Brand, Got Unilever To Invest". Forbes. Retrieved 6 December 2021.
- ^ a b "Cashmere Nicole Acquires $3 Million in Funding for Beauty Bakerie". Ebony. 16 November 2017. Retrieved 6 December 2021.
- ^ Feldman, Amy. "How A Single Mom Battling Breast Cancer Built Beauty Bakerie To A $5M Brand, Got Unilever To Invest". Forbes. Retrieved 2023-02-24.
- ^ "Beauty Guru Huda Kattan In Yet Another Racism Row, But Still No Apology". iDiva. 6 June 2019. Retrieved 6 December 2021.