Baker Ahmad Alserhan is the author of The Principles of Islamic marketing[1][2][3] He is the president of the International Islamic Marketing Association (IIMA)[4] and the Chairman of the Global Islamic Marketing Conference (GIMAC).[5]
Baker Ahmad Alserhan | |
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| Born | Baker Ahmad Alserhan |
| Occupation | Author |
| Known for | Author of The Principles of Islamic marketing' and the Chairman of the Global Islamic Marketing Conference (GIMAC) |
| Notable work |
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Alserhan founded four academic journals,[6] two of them with Emerald and ‘Inderscience’. He is an active researcher, public speaker, and consultant. His research interests include Islamic marketing and branding, Islamic hospitality, Islamic lifestyles, and Islamic business studies. Alserhan is an associate professor in marketing at Qatar University.[7]
References edit
- ^ Limited, AMA DataSet. "Book Review: The Principles of Islamic Marketing, by Baker Ahmad Alserhan | Market Research Society". www.mrs.org.uk. Retrieved 14 April 2016.
- ^ "Baker Ahmad Alserhan – Islamic Marketing". Islamic Marketing. Archived from the original on 20 May 2017. Retrieved 14 April 2016.
- ^ "The Principles of Islamic Marketing". European Journal of Marketing. 47 (10): 1774–1776. 20 September 2013. doi:10.1108/EJM-06-2012-0356. ISSN 0309-0566.
- ^ "Executive Council". www.iimassociation.com. Retrieved 14 April 2016.
- ^ "Global Islamic Marketing Conference". www.gimac.org. Archived from the original on 2 September 2018. Retrieved 14 April 2016.
- ^ "International Journal of Islamic Marketing and Branding (IJIMB) – Inderscience Publishers". www.inderscience.com. Retrieved 14 April 2016.
- ^ "Academic Staff". www.qu.edu.qa. Retrieved 14 April 2016.
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