B was a banking brand in the United Kingdom which operated between 2016 and 2019 as a trading division of Clydesdale Bank plc.[1] B focused on app-based banking and computer learning of personal finances to help customers manage their money.
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| Company type | Trading name |
|---|---|
| Industry | Banking, Financial services |
| Founded | 3 May 2016 |
| Defunct | 4 December 2019 |
| Headquarters | 30 St Vincent Place, Glasgow, Scotland, G1 2HL, United Kingdom |
| Services | Retail banking SME banking |
| Parent | Clydesdale Bank plc |
| Website | youandb |
History edit
B offered an app-based current accounts that is paired with a savings account.[2] B's bank cards use the Mastercard system for both debit and credit cards. [3] B also offered a credit card, with a selling point of consistently low interest rates and no foreign transaction fees.
In June 2019 CYBG plc, the parent company of Clydesdale Bank plc announced that the B brand was to be phased out and replaced by the Virgin Money brand in December 2019.[4][5]
B closed applications for new current accounts on 4 December 2019 and existing B accounts were re-branded as Virgin Money the following day.[6]
See also edit
References edit
- ^ "Announcing "B" – the new face of banking – CYBG". www.cybg.com. Retrieved 19 June 2018.
- ^ "Designed for Better Banking – B Digital Banking". www.youandb.co.uk. Retrieved 19 June 2018.
- ^ "Got a Question? Get in Touch with the Studio B Team". www.youandb.co.uk. Retrieved 19 June 2018.
- ^ "Launching the new Virgin Money". CYBG. 19 June 2019.
- ^ "Clydesdale and Yorkshire bank's 157 branches to be renamed "Virgin Money UK"". The Mirror. Retrieved 28 September 2019.
- ^ @VirginMoney (5 December 2019). "It was an exciting day yesterday as B became Virgin Money! You may have seen that your account is now called Virgin…" (Tweet) – via Twitter.