Axalta Coating Systems
Axalta Coating Systems is a coatings company headquartered in Philadelphia, PA that develops and manufactures coatings for light and commercial vehicles, industrial, and refinish applications. The firm does business in 130 countries, has nearly 13,000 employees, and has more than 100,000 customers.
|Brands||Abcite, Alesta, AquaEC, Cromax, Imron, Spies Hecker, Standox, Voltatex|
|Revenue||$4.8 billion (2017)|
Number of employees
Axalta traces its origins to the German firm Herberts Gmbh, which began in 1866 coating carriages before moving to automotive painting. Through later mergers the company became DuPont Performance Coatings (DPC), part of the American DuPont chemical empire, and was rebranded as Axalta Coating Systems after being purchased by The Carlyle Group in 2013. Axalta went public on the New York Stock Exchange in November 2014 and since then has become fully independent. Carlyle Group exited their last ownership stake in Axalta in 2015.
The company was the sponsor of four-time NASCAR champion Jeff Gordon and the No. 24 Hendrick Motorsports car, a relationship which dated back to Gordon's first Monster Energy NASCAR Cup Series race in 1992, and today is an executive assistant (Global Business Advisor, reports to CEO Charles Shaver). Axalta currently sponsors Alex Bowman in the No. 88 car and William Byron in the No. 24 car.
The firm's first products were developed in Germany in 1866 to protect carriages from the gravel of dirt roads. In 1920, the company created a quick-drying, multi-color lacquer line for automotive painting. Operating as Herberts Gmbh, the company grew under Kurt Herberts, introducing the popular automobile finish Standox in 1955.
In 1999 Herberts merged with DuPont Automotive Finishes, a transport coating systems technology company that had been started in 1922 in Wilmington, Delaware, to form DPC. In 2012, the private equity firm The Carlyle Group announced its plans to purchase and discontinue DPC. The Carlyle Group completed the sale in February 2013 and founded Axalta. On November 12, 2014, the firm completed its IPO on the New York Stock Exchange (NYSE: AXTA).
On January 21, 2015, Axalta and Chinese industrial coatings firm Shanghai Kinlita Chemical formed a partnership to operate in China. In April 2015, Berkshire Hathaway invested $560 million in Axalta Coating Systems. In July 2016, the firm acquired United Paint and Chemical Corp.'s automotive interior coatings business.
The company currently operates in North America, South America, Asia, Europe, the Middle East, and Africa. The activities for Europe, the Middle East, and Africa region (EMEA) are based in Basel, Switzerland. The company is also building a new research and development center located at the Philadelphia Naval Shipyard known as the Global Innovation Center.
In 1953 Axalta predecessor DuPont published the first annual Color Popularity Report, the first in the industry to have extensive global data in one report. The firm developed L,a,b color equations, an important component of modern color science. It introduced the first waterborne electrical steel coating in the industry in the 1960s.
In October 2017, AkzoNobel approached competitor Axalta Coating Systems over a potential combination. Nippon Paint Holdings Co. attempted to buy the company in November 2017, but the deal failed to reach an agreement.
Among Axalta's oldest products are Standox and Spies Hecker. Cromax, a water-based product, and the industrial paints Nap-Gard, a powder coating for oil and gas pipeline companies, and Voltatex for electrical insulation, were introduced in the 1990s. Other products made by Axalta include Abcite, Alesta, AquaEC, Audurra, Centari, Challenger, Harmonized Coating Technologies, Imron, and Nason.
Axalta currently sponsors the No. 88 Hendrick Motorsports Chevrolet Camaro ZL1 of Monster Energy NASCAR Cup Series driver Alex Bowman and the No. 24 Camaro of William Byron. Previously, the company sponsored four-time series champion Jeff Gordon's No. 24 car, a relationship which dated back to Axalta's days as DuPont and Gordon's first Cup race in 1992. As of the 2016 Brickyard 400, Gordon has won three times in an Axalta-sponsored car, all of which were in 2014. During Gordon's career, he ran variations of his Axalta scheme to promote its brands such as Cromax and Standox. On February 12, 2015, Gordon was hired by Axalta as a global business advisor. During the year, Axalta sponsored Regan Smith's JR Motorsports Camaro for the Axalta Faster. Tougher. Brighter. 200 at Phoenix International Raceway; the company has been a partner of the team since 2008.
Axalta provides paint for the entire Hendrick team, along with three other NASCAR teams: NASCAR Gander Outdoors Truck Series' Kyle Busch Motorsports, JR Motorsports, and the Cup Series' Stewart-Haas Racing. IndyCar Series team Sarah Fisher Hartman Racing also receives paint from Axalta. In addition to sponsoring Gordon, Axalta sponsored the June Cup Series race at Pocono Raceway, known as the Axalta "We Paint Winners" 400 (now known as the Pocono 400) and the March Xfinity Series race at Phoenix International Raceway, called the Axalta Faster. Tougher. Brighter. 200 until 2017, when DC Solar replaced it as sponsor.
Axalta also sponsors snocross team Judnick Motorsport/Polaris Racing, who field riders Ross Martin and James Johnstad in the AMSOIL Championship Snocross series. The sponsorship lasts through 2017.
Through its Spies Hecker brand, Axalta provides paint for Formula One team Mercedes AMG F1. Mercedes team principal Toto Wolff stated the lightness of the paint allows the team's Silver Arrows cars to drop in weight, assisting in performance.
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- Pooler, Michael (October 27, 2017). "Akzo Nobel approaches competitor Axalta on potential $30bn tie-up". Financial Times. United Kingdom. Retrieved October 29, 2017.
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- "JR Motorsports and Axalta Teaming Up for Phoenix Race". JR Motorsports. March 5, 2015. Retrieved March 5, 2015.
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- "DC SOLAR SIGNS ON AS TITLE SPONSOR OF SPRING NASCAR XFINITY SERIES RACE AT PHOENIX RACEWAY". Phoenix International Raceway. November 12, 2016. Retrieved June 4, 2017.
- Sunnucks, Mike (February 10, 2015). "Longtime Jeff Gordon sponsor takes naming rights for Saturday Nascar race at PIR". Phoenix Business Journal. Retrieved February 11, 2015.
- "Axalta Sponsors Polaris Racing & Judnick Motorsports in AMSOIL Championship Snocross Series". Yahoo! Finance. August 28, 2014. Retrieved February 1, 2015.
- "Axalta terá equipe representado suas cores na Stock Car" (PDF). Axalta Coating Systems (in Portuguese). March 17, 2015. Retrieved July 29, 2016.
- "Stock Car – Axalta C2 Team confirma Julio Campos e Gabriel Casagrande para 2016" (in Portuguese). Auto Racing. November 8, 2015. Retrieved July 29, 2016.
- Lewin, Andrew (January 12, 2017). "Mercedes signs Axalta as official 2017 supplier". F1I.com. Retrieved January 12, 2017.