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Automattic Inc. is a web development corporation founded in August 2005. It is most notable for (a free blogging service), as well as its contributions to WordPress (an open source blogging software). The company's name is a play on its founder's first name, Matt.

Automattic Inc.
FoundedAugust 2005
FounderMatt Mullenweg
HeadquartersSan Francisco, California
Key people
Matt Mullenweg (Founder, CEO, president)
Number of employees

Automattic raised US$617.3 million in six funding rounds. In the last round, in September 2019, the company was valued at US$3 billion.[1]

The company had 940 employees as of August 2019.[2] Its remote working culture was the topic of a participative journalism project by Scott Berkun, resulting in the 2013 book The Year Without Pants: and the Future of Work.[3]


On January 11, 2006, it was announced that Toni Schneider would be leaving Yahoo! to become CEO of Automattic. He was previously CEO of Oddpost before it was acquired by Yahoo!, where he had continued as a senior executive.[4][5]

In April 2006, it was revealed, through a Regulation D filing, that Automattic raised approximately $1.1 million in funding,[6] which Mullenweg addressed in his blog. Investors were Polaris Ventures, True Ventures, Radar Partners, and CNET.

On September 23, 2008, Automattic announced acquiring IntenseDebate.[7] Two months later, on November 15, 2008, Automattic acquired PollDaddy.[8]

The former office of Automattic at 140 Hawthorne Street in San Francisco (in July 2017, since closed)

On September 9, 2010, Automattic gave the WordPress trademark and control over bbPress and BuddyPress to the WordPress Foundation.[9]

On May 19, 2015, Automattic announced the acquisition of WooThemes, including their flagship product WooCommerce.[10]

On November 21, 2016, Automattic, via a subsidiary company (Knock Knock, WHOIS There) managed the launch and later development of the .blog gTLD, becoming domain registrars.[11]

In 2017, Automattic announced that it would close its San Francisco office, which had served as an optional co-working space for its employees alongside similar spaces near Portland, Maine and in Cape Town, South Africa.[12]

On June 21, 2018, Automattic acquired Atavist and its magazine.[13]

On August 12, 2019, Automattic acquired Tumblr from Verizon Media.[14]

On September 19, 2019 Automattic announced a Series D funding round of $300 million from Salesforce, bringing the post-funding evaluation of the company to 3B$.


Other projects include:

  • After the Deadline – online proofreading tool
  • Akismet – anti-comment spam system capable of integration with many blogging platforms and forums
  • bbPress – forum software
  • – RSS feed aggregator
  • BuddyPress – social networking plugin suite
  • Cloudup – file sharing application
  • Ping-O-Matic – pinging service
  • GlotPress – collaborative translation tool
  • Gravatar – globally recognized avatars
  • IntenseDebate – a blog comment hosting service that was launched as a private beta in January 2007 by Co-Founders Jon Fox, Isaac Keyet, and Josh Morgan,[15] and launched as an open beta on October 30, 2007. On September 23, 2008, Automattic announced its acquisition of IntenseDebate's properties,[7] and returned to private beta until November of that year. In 2007, IntenseDebate was selected to be part of the first class of Techstars, a Boulder, Colorado based startup accelerator.
  • Longreads – journalism aggregator[16]
  • Mongoose ODM – elegant mongodb object modeling for node.js
  • Crowdsignal (formerly Polldaddy) – polls and survey tools
  • Poster – A blogging app for IOS
  • Simplenote – note-taking and sync service acquired by Automattic in 2013 and later open-sourced.
  • Scroll Kit – A code-free web design tool[17]
  • VaultPress – backup and security service for WordPress sites
  • VideoPress – hosted HD video for WordPress sites
  • WooCommerce – WordPress eCommerce
  • Lean Domain Search - simple domain search


  1. ^ Kara Swisher (May 5, 2014). " Parent Automattic Raises $160 Million, Valued at $1.16 Billion". Re/Code.
  2. ^ "About Us". Automattic. 2005-07-23. Retrieved 2019-08-13.
  3. ^ Scott Berkun (10 September 2013). The Year Without Pants: and the Future of Work. Wiley. ISBN 978-1-118-66063-8.
  4. ^ Malik, Om (11 January 2006). "Yahoo Exec Exits For Automattic CEO Gig". Retrieved 24 January 2018.
  5. ^ Moving On From Yahoo -> Automattic « Toni’s Garage Archived November 14, 2007, at the Wayback Machine
  6. ^ "EDGAR Search Results". Retrieved 24 January 2018.
  7. ^ a b "Automattic Acquires IntenseDebate". 23 September 2008. Retrieved 24 January 2018.
  8. ^ "Automattic Acquires PollDaddy!". 15 October 2008. Retrieved 24 January 2018.
  9. ^ "A New Home for the WordPress Trademark". 9 September 2010. Retrieved 24 January 2018.
  10. ^ "WooThemes Joins Automattic". 19 May 2015. Retrieved 24 January 2018.
  11. ^ "About Knock Knock, WHOIS There". 13 April 2016. Retrieved 24 January 2018.
  12. ^ Staley, Oliver (2017-06-12). "Wordpress's owner is closing its San Francisco office because its employees never show up". Quartz. Retrieved 2019-10-20.
  13. ^ "Automattic, Parent Company of, Acquires Atavist Publishing Platform and Award-Winning Magazine". PR Newswire. June 21, 2018. Retrieved June 22, 2018.
  14. ^ Radulovic, Petrana (August 12, 2019). "Tumblr sold off yet again, adult content bans to remain in place". Polygon. Retrieved August 12, 2019.
  15. ^ Contributor. "Intense Debate Soups Up Your Blog Comments". Retrieved 24 January 2018.
  16. ^ "Longreads Is Joining the Automattic Family". 9 April 2014. Retrieved 24 January 2018.
  17. ^ "scroll kit". Retrieved 24 January 2018.

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