Auctiva is an eBay auction management system. It was founded in 1998. One of the original members of the eBay Developer Council, Auctiva has provided sellers and merchants with tools designed to help increase their sales volume on eBay. Jeff Schlicht, who founded Auctiva, wrote a program to automate the task of placing listings on eBay. After giving the software to friends and family who enjoyed the convenience it provided, he formed Auctiva, which is used by individuals and businesses attempting to conduct e-commerce through eBay.[1]

The Auctiva logo
A screen shot of the Auctiva home page
The Auctiva home page
Type of site
eBay auction management system
Available inEnglish
Founded1998; 23 years ago (1998)
Founder(s)Jeff Schlicht
ProductsAuctiva, Sellathon, KickItBack, Auctiva Commerce, Auction Sentry,

Auctiva offers both free and fee-based services, including: free image hosting, auction gallery, auto-relisting, billing support, automatic seller-to-buyer e-mails, free picture uploads, scheduled listings, listing designer, supersizing pictures, and consignment support.


In 2011, Auctiva was purchased by Alibaba.[2]

In 2014, Auctiva participated in the development of a new e-Commerce platform with Alibaba called 11 Main.

In 2015, 11 Main was disbanded and Auctiva became part of the OSP company, alongside OpenSky, Vendio and Storenvy. OSP is 37% owned by Alibaba.[3]


  1. ^ Angel, Devanie (October 3, 2002). "5 questions with Jeff Schlicht of".
  2. ^ Rao, Leena (August 24, 2010). "Alibaba Buys eBay Auction Software Auctiva". TechCrunch.
  3. ^ Lunden, Ingrid (June 22, 2015). "Alibaba Rethinks Its US E-Commerce Strategy, Folds 11 Main, Other U.S. Holdings Into OpenSky". TechCrunch.

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