Attract China LLC is an American tourism company that helps U.S. businesses promote their hotels, restaurants, retail stores, attractions and deals to Chinese tourists, the fastest-growing and highest-spending tourist segment in the U.S., through digital platforms and printed guides.[1][2][3][4] Attract China also markets to Chinese college students, who comprised the largest segment of foreign students attending the top 25 U.S. schools hosting international students during the 2012–2013 academic year.[5]
Attract China is headquartered in Boston, Massachusetts and operates a Chinese-language website in Beijing, China.[6]
History
editAttract China, headquartered in Boston, MA and with operations in Beijing, China, was co-founded by Evan Saunders and Sam Goodman in 2011.[7] Saunders serves as the Attract China’s CEO and Goodman is president of the company.[6]
Operations
editAttract China is focused on connecting American businesses, including hotels, restaurants, retailers and attractions, with independent Chinese travelers, the fastest-growing and highest-spending tourist segment in the U.S., through digital platforms and guides in Mandarin.[1][2][3][8][9] Attract China also markets to Chinese college students, who comprised the largest segment of foreign students attending the top 25 U.S. schools hosting international students during the 2012–2013 academic year.[5]
Attract China initially operated in seven U.S. markets, including New York, NY; Boston, MA; Las Vegas, NV; Los Angeles, CA; and San Francisco, CA. In 2014, the company expanded to Seattle, WA; Chicago, IL; and Hawaii. Also during 2014, the company announced plans to add five more markets before the end of the year.[9][10][11] Attract China also operates a Chinese-language website in Beijing, China.[12] The company generates revenue through advertisements placed in various marketing vehicles by client brands.[13]
Clients
editAttract China currently works with some 300 clients in North America including The Ritz-Carlton, Mandarin Oriental Hotel Group, Sonesta Collection, Westin Hotels and Resorts, Stuart Weitzman, Samsonite, and Premium Outlets.[14]
Products
editXiao Yao Dao online portal
editXiao Yao Dao, which translates to "The Gateway for Getaway," is a China-based Chinese-language destination portal operated by Attract China.[12] The portal provides Chinese tourists with travel information about hotels, restaurants, retailers, attractions, and special deals in the U.S.[12]
Chinese-language maps
editAttract China creates and provides maps in Chinese for each American city in which it operates.[15] The passport-sized foldout maps feature restaurants, tours, attractions, shops, services and more, along with a map of the city and its public transit system.[13][16]
References
edit- ^ a b "About Us". Attract China. Archived from the original on 26 August 2014. Retrieved 3 September 2014.
- ^ a b "Chinese tourists now biggest source of travel spending". BBC. Retrieved 3 September 2014.
- ^ a b Haidan, Hu. "China tourists spend more". China Daily. Retrieved 3 September 2014.
- ^ "Forecast of International Travelers to the United States by Top Origin Countries" (PDF). U.S. Department of Commerce. Retrieved 3 September 2014.
- ^ a b Blessing, Kelly. "Harvard Is New Summer Hot Spot as Chinese Students Crowd Boston". Bloomberg. Retrieved 3 September 2014.
- ^ a b "About Us: The Beijing Creative Team". Attract China. Archived from the original on 31 October 2013. Retrieved 3 September 2014.
- ^ DiCarlo, Michael P. "Attract China". iTunes. Retrieved 3 September 2014.[permanent dead link]
- ^ "Coming to a beach near you". The Economist. Retrieved 3 September 2014.
- ^ a b "Attract China will expand into Seattle". Daily Journal of Commerce. Retrieved 3 September 2014.
- ^ Fingerhut, Hannah. "Chinese marketing firm expands from Boston to other cities". Boston Business Journal. Retrieved 3 September 2014.
- ^ "Revealed: What the Chinese really want when they travel abroad". Hotel and Motel Management. Retrieved 3 September 2014.
- ^ a b c "XiaoYaoDao.cn". Attract China. Retrieved 3 September 2014.
- ^ a b He, Amy. "Chinese tourists get a new map of Boston in Chinese". China Daily USA. Retrieved 3 September 2014.
- ^ "The Markets". Attract China. Retrieved 3 September 2014.
- ^ "Mandarin Printed Map Program". Attract China. Archived from the original on 10 September 2014. Retrieved 3 September 2014.
- ^ Johnston, Katie. "Firm rolls out Boston map for Chinese tourists". The Boston Globe. Retrieved 3 September 2014.