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Assetline is an Australian-based specialist in personal asset lending or pawn broker that offers short-term loans secured against collateral and personal assets such as jewellery, watches, gold, art, boat, cars, fine wine and other valuables.[1]

Private Listed
IndustryFinancial Services
FoundedSeptember 2012 (September 2012)
FounderNick Raphaely,
Steven Beinart
Key people
director: Peter McMahon, Director
ServicesSecured loans, Personal asset loans , Collateral loan,
Number of employees
10 (2013)



Assetline was established in 2013 by Nick Raphaely and Steven Beinart to offer investors, collectors and high-net-worth individuals a way of accessing funding and unlocking liquidity held in alternative assets, similarly to overseas counterparts such as borro.[2] Since the Global financial crisis there has been an increase in people and businesses looking past conventional banks and to alternative sources of funding, such as peer-to-peer lending and crowdsourcing finance.[3]

Assetline’s clients range from art collectors[4] and jewellers[5] to mortgage brokers and auction houses, and it has operations in New South Wales, Victoria, Queensland and Western Australia.

See alsoEdit


  1. ^ Mitchell, Jake (April 2013). "Alternative finance emerges from tight credit". Australian Financial Review. Sydney.
  2. ^ Garcia, Jay (23 April 2013). "From Love to Liquidity" (PDF). CEO Magazine. Sydney.
  3. ^ Hammond, Michelle (22 April 2013). "Credit squeeze leads to personal lending opportunity for start-up Assetline". StartUpSmart. Melbourne.
  4. ^ Hayes, Jacquie (15 December 2013). "Where the über rich go for ready cash". Australian Financial Review. Sydney.
  5. ^ "Aussie businesses use jewellery to maximise 'business potential'". Jewellery World. Sydney. 22 April 2013. Archived from the original on 3 December 2013.

External linksEdit