Anthon Berg

Anthon Berg is a Danish chocolatier[1] and the name of a corporate division within Toms International. The company produces a diverse variety of chocolate products.[2] The title "Purveyors to the Royal Danish Court" was awarded to Anthon Berg[3] in 1957.[citation needed]

Anthon Berg
TypePrivately held company
IndustryConfectionery production
Founded1884; 137 years ago (1884)
FounderAnthon Berg
Gustav Anthon Berg
Headquarters,
Area served
Worldwide
ProductsChocolates
ParentToms International
Websitewww.anthonberg.dk

HistoryEdit

Cocoa became known in Denmark around the 18th century. For years it was seen mostly as a pharmaceutical product -- the Danish founders of the leading chocolate houses, Toms, Trojel and Meyer, were all pharmacists.[4]

As marzipan was already a coveted delicacy in Denmark, Anthon Berg, a Danish greengrocer, decided to try his hand at making marzipan.[5] With his own name as a trademark, he created a crafts shop on the Old Strand in Copenhagen. In 1884, he bought a confectionery business and with his son Gustav as assistant, began producing filled dessert chocolates.[citation needed]

The marzipan had initially been made by Anthon Berg in order to appease queuing and waiting customers. In 1898, it was put into production as an independent product.[citation needed] In 1901, Gustav took over the business and expanded nationwide with approximately 200 employees.[citation needed]

In 1938, when Gustav Berg died, Kai Berg became director.[citation needed] In 1954, Toms (Victor B. Strand) bought the company, which was at this time in Teglværksgade on Østerbro. In 1962, the entire production was consolidated at the Toms plant in Ballerup, designed by Arne Jacobsen.[citation needed]

ReferencesEdit

  1. ^ Havens, J.C. (2015). Hacking Happiness: Why Your Personal Data Counts and How Tracking It Can Change the World. Penguin Publishing Group. pp. 200–202. ISBN 978-0-399-17319-6. Retrieved November 2, 2017.
  2. ^ MC. The Manufacturing Confectioner. Manufacturing Confectioner. 1995. p. 91. Retrieved November 2, 2017.
  3. ^ "Liqueur-filled chocolates, anyone?". Daily News and Analysis India. January 8, 2015. Retrieved November 2, 2017.
  4. ^ "From America to Europe". Archived from the original on 4 January 2017. Retrieved 15 May 2017.
  5. ^ "The story of Anthon Berg". Archived from the original on 6 March 2017. Retrieved 15 May 2017.

Further readingEdit