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Andrew "Andy" P. Mooney (born 1955)[1] is the CEO of Fender Musical Instruments Corporation and former chairman of Disney Consumer Products (DCP). Mooney joined the Walt Disney Company as president of DCP in January 2000 and was made chairman in May 2003. Vertical businesses under Mooney's leadership and the DCP umbrella are The Baby Einstein Company, Disney Publishing Worldwide and newly re-acquired retail chain The Disney Store. He is credited with pioneering the $4 billion Disney Princess franchise.

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Early lifeEdit

Andy Mooney is a native of Whitburn, Scotland, United Kingdom. He holds an Accounting Certificate in the UK.[citation needed]

CareerEdit

Prior to Disney, Mooney spent 20 years with Nike, Inc. Originally joining Nike's United Kingdom division as chief financial officer, he transitioned to marketing in 1982, holding several senior positions before becoming chief marketing officer for Nike in the United States in 1994. Immediately prior to joining DCP, Mooney was chief marketing officer and head of Nike's $3 billion Global Apparel organization with additional responsibilities for worldwide marketing strategies for the Nike and Jordan brands. He led the reorganization of Nike's brand marketing activities and introduced new advertising strategies.[citation needed]

In 2000, Mooney, having recently been made chairman of Disney Consumer Products Worldwide, went to see a Disney on Ice show in Phoenix, Arizona, where he saw little girls dressed as princesses, wearing handmade gowns with mismatched jewelry. Though he noted the deep affection for the characters with which these outfits were made, he imagined that ones assembled professionally by Disney could be lucrative. He packaged the Disney Princesses under a single brand, which sold items such as a yellow organza Belle costume, Sleeping Beauty pajamas and matching accessories. As of 2011, the franchise is a $4 billion-a-year brand featuring 26,000 products.[2] In early 2007, under Mooney's leadership, the Disney Global Creative team created Disney's Fairy Tale Weddings line of wedding dresses, inspired by the princess characters and designed by Kirstie Kelly.[citation needed]

Mooney announced his resignation from Disney on September 6, 2011 to pursue interests with other companies.[3][4]

In March 2012, Mooney joined the Board of shopkick, the mobile shopping application,[5] along with Kleiner Perkins and Reid Hoffman.

In January 2013, Quiksilver announced that Mooney would be its new President and Chief Executive Officer, replacing Bob McKnight.[6]

On March 27, 2015, Quiksilver announced the termination of Mooney as CEO of the company. He was replaced as CEO by Pierre Agnes, who has worked at Quiksilver for 27 years and was promoted to president in November 2014.[7][8]

On June 2, 2015, Mooney was appointed CEO of Fender Musical Instruments Corporation, replacing Scott Gilbertson.[9]

ReferencesEdit

  1. ^ "From Whitburn to Disneyland". Daily Record. November 20, 2008. Retrieved February 17, 2018.
  2. ^ McClellan, Jennifer (April 5, 2011). "4/7-10: Disney on Ice 'Princess Classics' in Phoenix". The Arizona Republic.
  3. ^ Frankel, Daniel (September 6, 2011). "Disney Consumer Products Chairman Andy Mooney Resigns". Reuters.
  4. ^ Chmielewski, Dawn C. (September 7, 2011). "Disney Consumer Products Chairman Andy Mooney resigning". Los Angeles Times.
  5. ^ Rao, Leena (March 29, 2012). "Location-Based Shopping App Shopkick Adds Former Disney And Nike Exec To Board". TechCrunch.
  6. ^ Connelly, Laylan (January 3, 2013). "Quiksilver co-founder and longtime CEO steps down". The Orange County Register. Retrieved January 3, 2013.
  7. ^ Beilfuss, Lisa (September 13, 2015). "Quiksilver Ousts CEO, Installs 27-Year Company Veteran as Chief Executive". The Orange County Register. Retrieved September 13, 2015.
  8. ^ Beilfuss, Lisa (March 27, 2015). "Quiksilver Ousts CEO, Installs 27-Year Company Veteran as Chief Executive". The Wall Street Journal. Retrieved March 27, 2015.
  9. ^ Farrell, Jason (June 3, 2015). "Fender Musical Instruments Corporation Appoints Andy Mooney to CEO". Fender Musical Instruments Corporation. Retrieved 3 June 2015.

External linksEdit