Alton Lane is an American menswear company founded in 2009 by Colin Hunter and Peyton Jenkins,[1] graduates of the University of Virginia.[2][3] Alton Lane offers modern bespoke suits, blazers, trousers, tuxedos, and shirts. The company is headquartered in Richmond, Virginia,[4] and its suits are produced in Germany, Italy, and Thailand. Alton lane uses a combination of 3D body scanners and hand measurements to produce fully custom clothing.[5]


Hunter and Jenkins quit their jobs as a management consultant and a history teacher/commercial realtor, respectively, and cashed in their life savings to fund the business.[6]

In 2015, Alton Lane raised $7.5 million to fund expansion.[7]


Alton Lane has showrooms in New York City, Boston,[8] Washington D.C., Richmond, Virginia[9] Dallas, Chicago, and San Francisco,[10][11] with future locations being built in Nashville, Savannah, Georgia, and Charlottesville, Virginia.

Alton Lane operates on an appointment-only basis. Each client is measured using a 3D scanner.[12][13] Clients select a style and fabric for their garment, and the measurements are sent to the manufacturer in Massachusetts where the clothing is made.[14] In approximately 4–6 weeks, the garments are delivered directly to the showroom and the client is invited back to the showroom for a personal fitting.[15]


  1. ^ "STAGE TUBE: Actor Frankie Faison Chats Creative Process, Church, Theatre & More on STAY REGULAR". Broadway World, December 16, 2015
  2. ^ "Shop aims to show customers a new lane". Michael Thompson February 13, 2014
  3. ^ Kim Bhasin, "Custom Suit Startup Indochino Wants More Physical Stores". Bloomberg Business, December 8, 2015
  4. ^ "Peter Chang headed for Scott’s Addition". Richmond Biz Sense, Michael Thompson May 5, 2015
  5. ^ "Chicago-based tailor embraces craft of 'fully bespoke' suits". Chicago Tribune Apr 24, 2015
  6. ^ Pilkington, Taylor (February 16, 2015). "Suit Yourself". Virginia Living. Cape Fear Publishing. Retrieved June 27, 2016.
  7. ^ "Custom clothes maker pockets $7.5M in capital raise". Richmond BizSense. Michael Thompson December 9, 2015
  8. ^ "Haute Spots: Shopping Boston’s Stylish Newbury Street". Haute Living, by Kellie Speed | May 13, 2015
  9. ^ "Body Hug: Alton Lane takes a high-tech approach to designing the right fit for men.". Style Weekly. By Ned Oliver
  10. ^ "Are these the best-dressed men in San Francisco?" By Maghan McDowell, November 14, 2014
  11. ^ "A Fashion Hub Emerges At Nexus Of Jackson Square, FiDi And Chinatown". Hoodline
  12. ^ "Here's What It's Like To Step Into A 3-D Body Scanner For A Custom-Made Suit". Fast Company.
  13. ^ "Alton Lane: Savile Row Comes to Connecticut Avenue". Borderstan, December 7, 2011
  14. ^ "A Fashion Hub Emerges At Nexus Of Jackson Square, FiDi And Chinatown". Hoodline.
  15. ^ "Alton Lane's Unique Approach To Suits & Tips On How To Look Great in One [VIDEO, EXCLUSIVE]". By Anna Halkidis, EnStars on Oct 20, 2014

External linksEdit