Alterra Mountain Company

Alterra Mountain Company is an American hospitality company established in 2018 with headquarters in Denver, Colorado. It is privately owned by KSL Capital Partners and Henry Crown and Company, the owners of Aspen/Snowmass. It is a conglomerate of several ski resorts that offers a combined season pass.[1]

Alterra Mountain Company
TypePrivate
Founded2018
HeadquartersDenver, Colorado, US
Key people
Rusty Gregory (CEO)
OwnersHenry Crown and Company
KSL Capital Partners
Websitewww.alterramtnco.com

HistoryEdit

In April 2017, KSL and Aspen jointly purchased Intrawest.[2] This acquisition was followed by Mammoth Resorts[3] a few days later and Deer Valley[4] in August. All of these assets were combined with KSL's Squaw Valley Alpine Meadows ski resort to form Alterra Mountain Company in January 2018.[5]

In late January 2018, Alterra announced the Ikon Pass, a season pass that provides unlimited or restricted access to all of their ski resorts in collaboration with Alta Ski Area, Arapahoe Basin,[6] Aspen/Snowmass, Boyne Resorts, Jackson Hole Mountain Resort, Powdr Corporation, Revelstoke Mountain Resort, SkiBig3, and Snowbird.[7] This is a competitor to Vail Resorts' Epic Pass.[8][9][10][11][12]

In 2021, Alterra Mountain Company announced its plans to invest $207 million in capital improvements for the upcoming year, including transformational base area and on-mountain developments at Steamboat, Deer Valley Resort, Squaw Valley Alpine Meadows and Mammoth Mountain.[13]

ExecutivesEdit

  • Rusty Gregory — Chief Executive Officer
  • Mike Ferguson — Chief Human Resources Officer
  • Jared Smith — President

[14]

List of ResortsEdit

  • Big Bear Mt. and Snow Summit merged several years before Alterra was formed. The official title is: Big Bear Mountain Resorts.
Name Location Date opened Date acquired Notes
Big Bear Mountain Big Bear Lake, California 1943 April 12, 2017 Merged with neighboring Snow Summit[15]
Blue Mountain Collingwood, Ontario 1941 April 10, 2017 Third busiest ski resort in Canada[16]
Crystal Mountain Resort Enumclaw, Washington 1962 October 1, 2018[17]
Deer Valley Park City, Utah 1981 August 21, 2017 One of three resorts in the U.S. to not allow snowboarding[18]
June Mountain June Lake, California 1962 April 12, 2017
Mammoth Mountain Mammoth Lakes, California 1955 April 12, 2017 Third largest lift system in North America[19]
Snowshoe Snowshoe, West Virginia December 13, 1974 April 10, 2017
Solitude Mountain Resort Solitude, Utah 1957 June 20, 2018[20]
Palisades Tahoe / Alpine Meadows Olympic Valley, California
Alpine Meadows, California
1949 N/A Plans have been discussed to merge with neighboring resorts of Palisades Tahoe and Alpine Meadows incorporating a gondola that would cross White Wolf Mountain's proposed development.[21]
Steamboat Steamboat Springs, Colorado January 12, 1963 April 10, 2017
Stratton Stratton Mountain, Vermont December 1961 April 10, 2017 First ski resort to allow snowboarding in 1983[22]
Snow Summit Big Bear Lake, California 1952 April 12, 2017 Plans have been discussed to merge with neighboring Big Bear Mountain[15]
Sugarbush Resort Warren, Vermont December 25, 1958 November 13, 2019 Acquisition finalized January 14, 2020.[23][24]
Tremblant Mont-Tremblant, Quebec 1938 April 10, 2017 Second busiest ski resort in Canada[16]
Winter Park Resort Winter Park, Colorado 1939 April 10, 2017

ReferencesEdit

  1. ^ "The new name in ski resorts you need to know: Alterra Mountain". The Denver Post. January 11, 2018.
  2. ^ "Is bigger better? $1.5 billion Intrawest deal changes ski industry". Ski Magazine. Active Interest Media. 11 April 2017. Retrieved 2018-04-05.
  3. ^ "Is More, in Fact, More? Aspen Owners and KSL Close a $1.5 Billion Deal". Ski Magazine. Active Interest Media. 7 August 2017. Retrieved 2018-04-05.
  4. ^ Ditrinco, Greg (21 August 2017). "Deer Valley Joins the Club". Ski Magazine. Active Interest Media. Retrieved 2018-04-05.
  5. ^ "Newest Resort Conglomerate Finally Has a Name". Powder Magazine. The Enthusiast Network. 11 January 2018. Retrieved 2018-04-05.
  6. ^ Meyer, John (2 August 2019). "Arapahoe Basin is joining the Ikon Pass after leaving Epic Pass this year". The Know. Denver Post. Retrieved 2 August 2019.
  7. ^ Foersterling, Jack (22 February 2018). "Newest Resort Conglomerate Finally Has a Name". Powder Magazine. The Enthusiast Network. Retrieved 2018-04-05.
  8. ^ "Ski Pass Revolution: Great News, Big Savings For Your Next Ski Vacation Forbes Feb 2018 https://www.forbes.com/sites/larryolmsted/2018/02/26/ski-pass-revolution-great-news-big-savings-for-your-next-ski-vacation/#c7632d61c2e9
  9. ^ "How Vail's EPIC Pass Changed the Game". New Schoolers. The Enthusiast Network. December 2017. Retrieved 2018-04-05.
  10. ^ "Ski-pass wars see shifting loyalties". Aspen Daily News. January 30, 2018.
  11. ^ "Alterra's Ikon Pass gives skiers a real rival to Vail's Epic Pass". USA Today. January 26, 2018.
  12. ^ "Aspen avoids ski pass war, season pass prices going up $25 to $50". Aspen Times. April 12, 2018.
  13. ^ "Alterra Mountain Company Announces $207 Million in Transformational Changes at Four Marquee Destinations". www.businesswire.com. 2021-04-12. Retrieved 2021-09-27.
  14. ^ "Alterra Mountain Co - Company Profile and News". Bloomberg.com. Retrieved 2021-09-27.
  15. ^ a b "Mammoth Buys Big Bear Mountain Resorts - BigBearRealEstate.com". 11 March 2015.
  16. ^ a b Roberta Avery, "A mountain of history at popular resort", Toronto Star, 18 January 2007
  17. ^ "Alterra Mountain Company Closes on Crystal Mountain Resort in Washington". Alterra Mountain Company. October 1, 2018. Archived from the original on 2020-08-03. Retrieved February 17, 2021.
  18. ^ "Snowboarders take fight against ban at Utah resort to appeals court". Denver Post. 20 April 2016. Retrieved 2018-04-05.
  19. ^ "The Top 20 Ski Resorts In North America With The Most Lifts". 29 May 2018.
  20. ^ "ALTERRA MOUNTAIN COMPANY TO ACQUIRE SOLITUDE MOUNTAIN RESORT IN UTAH". Alterra Mountain Co. June 20, 2018.
  21. ^ "Squaw & Alpine To Become One - Tahoetopia". tahoetopia.com.
  22. ^ Haddad, Sam (26 November 2010). "Stratton, Vermont: where snowboarding was born". The Guardian. Guardian News and Media Limited. Retrieved 2018-04-05.
  23. ^ "Changing But Not Saying Goodbye". Sugarbush.com. November 13, 2019.
  24. ^ "Alterra acquires Vermont's Sugarbush resort". Salt Lake Tribune. January 14, 2020.

External linksEdit