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Alfred Sidney Deyes (born 17 September 1993)[1] is an English vlogger and author. On 4 September 2014, he released his first book, The Pointless Book. Since 2014, he has released three books in the Pointless Book series and one autobiography.

Alfie Deyes
Alfie Deyes by Gage Skidmore.jpg
Deyes at VidCon 2014
Personal information
BornAlfred Sidney Deyes
(1993-09-17) 17 September 1993 (age 26)[1]
Enfield, England
ResidenceBrighton, England
Partner(s)Zoe Sugg
YouTube information
Years active2009–present
Subscribers5 million (main)
3.8 million (vlogs)
1.7 million (games)
Total views503+ million (main)
1 billion (vlogs)
214+ million (games)
Associated acts
YouTube Silver Play Button 2.svg100,000 subscribers 2011
YouTube Gold Play Button 2.svg1,000,000 subscribers 2013
Updated 16 September 2019



Deyes started his PointlessBlog YouTube channel in 2009. As of May 2016, the channel has over 5.5 million subscribers and over 481 million views on YouTube.[2][3] His vlogging channel has 4.1 million subscribers and over 884 million views, his gaming channel has 1.8 million subscribers and over 209 million views.[4] He also has a following of 3.2 million followers on Twitter and 4 million followers on Instagram.[3] He was named by Yahoo! News as one of "12 Web-savvy entrepreneurs to watch" in December 2013,[5] and was featured on the cover of the January 2014 edition of Company magazine for the "Generation YouTube" feature.[6][7]

Deyes has collaborated with a number of other YouTubers; including Tanya Burr, Louis Cole, Louise Pentland, Grace Helbig, Tyler Oakley, Troye Sivan, Miranda Sings, Joe Sugg, Zoe Sugg and Jim Chapman. He also created a couple of videos with Ariana Grande for the You Generation network on YouTube.[8] He currently stars, along with a number of other YouTubers, in the Style Haul series The Crew, described by teen website as "the male version of Loose Women, but a bit less pervy".[9][10]

In 2013, Deyes was a member of the "Guinness World Records OMG!" channel (GWRomg) and held a number of world records, including "Most bangles put on in 30 seconds by a team of two", along with YouTubers Marcus Butler and 'Laurbubble' (which they still hold); and "Most party poppers popped in 30 seconds" with a count of 29, beating the previously set record by 1 (he subsequently lost this to Ashrita Furman in October 2013), and filling the most pancakes in one minute, with chocolate sauce and bananas, which was 7.[11][12][13]

Deyes was included in the 2015 Debrett's 500, listing the most influential people in Britain, under the New Media category.[14][15]

In 2019, Deyes announced that after ten years, he was no longer to be known on YouTube as 'PointlessBlog'. Instead, he has named his channels, 'Alfie Deyes' (main channel) and 'Alfie Deyes Vlogs' (vlog channel). As of 9 February 2019, Deyes' gaming channel 'PointlessBlogGames' remains unchanged. His Instagram and Twitter handles have also changed to '@alfiedeyes'.

Published worksEdit

Deyes signed a book deal with Blink Publishing in 2014, with his debut book The Pointless Book due for release in September of the same year.[16][17][18] The book is part journal, part activity book and includes a free downloadable app and social media integration.[16][17][18] It has been unfavourably compared to Keri Smith's 2007 book Wreck This Journal,[19] which contained some similar ideas.[20][21][22] Rhik Samadder, for The Guardian, stated "It's a bit like the activity sheets given to children in museums and on planes to keep them quiet. Most of the pages are largely blank, containing instructions to "Draw a selfie" or "Fill this page in with whatever you want!", and found that while "It may not be Moby Dick", he stated that "the Pointless Book is a canny piece of merchandising."[23]

A sequel to The Pointless Book, The Pointless Book 2, was released on 26 March 2015 and features similar content.[24] It became the second best selling non-fiction book in its first week of release.[25]

Deyes released a standalone autobiography, The Scrapbook Of My Life on 24 March 2016.

In 2017, Deyes announced a third and final book in the Pointless Book series titled The Pointless Book 3. It was released on 13 July 2017.[26]


Deyes appeared on the 2014 single "Do They Know It's Christmas?" as part of the Band Aid 30 charity supergroup, raising money for the Ebola virus epidemic in West Africa.[27][28]

Deyes was part of the 'YouTube Boyband' that raised money for Comic Relief.[29][30][31]

Business interestsEdit

Deyes is director of PointlessBlog Ltd[32] and Pointless Holdings Ltd,[33] alongside Dominic Smales (CEO of Gleam Futures, a digital talent management company).[34]


In 2018, Deyes uploaded a video to his YouTube channel called "Living on £1 for 24 hours" in which his aim was to spend only £1 for a full day. He received criticism from viewers and the media[35] who claimed that Deyes was making a mockery of poverty, since he went shopping for clothes during the video and continued to use luxury items such as his car, and was given free food after being recognised. On 18 June 2018, Deyes uploaded a video to his vlogging channel titled "Lets talk about the £1 video" in which he apologised for his actions in the video and claimed he didn't mean to mock poverty.[36][37] He subsequently removed the "Living on £1 for 24 hours" video from YouTube and donated all revenue from that video to charity.[citation needed]

Personal lifeEdit

Deyes was born in Enfield, London. His family relocated to Brighton, East Sussex when he was four years old.[38] Deyes was educated at Varndean School in Brighton and then attended Varndean College,[39] achieving the grades he needed to go to university.[38] Despite being offered a place, Deyes chose to defer university and take a gap year in order to spend time travelling. Subsequently, at the end of his gap year, he chose not to attend university and continue pursuing his successful YouTube career. From age 11 to 14, Deyes participated in competitive gymnastics.[38]

He has been in a relationship with fellow YouTube star Zoe Sugg, known publicly as Zoella, since October 2012.[40][41] In early 2013, Deyes moved into a flat in London, with YouTuber Caspar Lee. Deyes moved back to Brighton in autumn 2013, eventually moving into a house with Sugg in October 2014. Shortly after moving in together, Deyes and Sugg bought a black pug named Nala.[42] In June 2017, the couple upgraded to a larger seven-bedroom house,[43] which had been purchased in July 2015 and renovated over several months.[44]

Awards and nominationsEdit

Year Nominated Award Result Ref.
2014 "Ariana Does My Makeup" with Ariana Grande Teen Choice Award for Choice Web Collaboration Nominated
2015 Nickelodeon Kid's Choice Awards UK Favourite Vlogger Nominated [45][46]
BBC Radio 1 Teen Awards Best British Vlogger Nominated


  1. ^ a b Berry, Jo (2015). The Alfie & Zoella A-Z: The Unofficial Ultimate Guide to the Vlogging Super-Couple. Orion. p. 12. ISBN 978-1-4091-6101-1.
  2. ^ "PointlessBlog YouTube Channel Stats, Subscriber Statistics, Ranking". Archived from the original on 22 October 2016. Retrieved 22 April 2015.
  3. ^ a b Cullen, Clare (18 February 2014). "What's trending on Twitter today – and why". Irish Independent. Dublin. Retrieved 13 March 2014.
  4. ^ "PointlessBlogTv YouTube Channel Stats, Subscriber Statistics, Ranking". Archived from the original on 22 October 2016. Retrieved 22 April 2015.
  5. ^ "Alfie Deyes | 12 Web-savvy entrepreneurs to watch". Yahoo! News. 24 December 2013. Retrieved 13 March 2014.
  6. ^ "January Issue Of Company – Out Now!". Company. Retrieved 13 March 2014.
  7. ^ Cox, Lizzie (11 December 2013). "YouTubers Zoella, Alfie Deyes, Tanya Burr and more star in shoot for Company Magazine – pics and behind the scenes videos". Retrieved 13 March 2014.
  8. ^ Wood, Lucy (31 October 2013). "Ariana Grande does YouTuber Alfie Deyes' makeup, and it ain't pretty (but it is funny)". Retrieved 13 March 2014.
  9. ^ Weinger, Erin (3 December 2013). "FremantleMedia North America Partners With StyleHaul on Multi-Series, Multi-Year Deal". The Hollywood Reporter. Retrieved 13 March 2014.
  10. ^ Fole, Linds (12 January 2014). "YouTubers Alfie Deyes, Caspar Lee, Jim Chapman and Marcus Butler talk relationships on new blokey chat show The Crew". Retrieved 13 March 2014.
  11. ^ Molloy, Mark (29 December 2012). "Party popping Guinness World Record broken | Metro News". Metro. Retrieved 13 March 2014.
  12. ^ "Revealed – The YouTube personalities joining our new channel Guinness World Records: OMG!". Guinness World Records. 11 October 2012. Retrieved 13 March 2014.
  13. ^ "Most party poppers popped in 30 seconds". 2 October 2013. Retrieved 13 March 2014.
  14. ^ Metcalfe, Luisa (25 January 2015). "Debrett's names Russell Brand and Zoella on 500 most influential list". Daily Mail. London. Retrieved 29 January 2015.
  15. ^ Watson, Leon (25 January 2015). "Zoella and Alfie feature in Debrett's 500 most influential people in Britain". The Daily Telegraph. London. Retrieved 29 January 2015.
  16. ^ a b Carpenter, Caroline (20 July 2010). "Blink signs YouTube star". The Bookseller. Retrieved 18 August 2014.
  17. ^ a b DeSimone, Evan (15 August 2014). "PointlessBlog Brings You The Pointless Book". NewMediaRockstars. Retrieved 18 August 2014.
  18. ^ a b Whalen, Andrew (15 August 2014). "The Pointless Book Announced: PointlessBlog YouTuber Alfie Deyes To Release Book". IBT Media. Archived from the original on 19 August 2014. Retrieved 18 August 2014.
  19. ^ Keri Smith (2007). Wreck this Journal: To Create is to Destroy. Perigee Book. ISBN 978-0-399-53346-4.
  20. ^ "Oh my Deyes". Private Eye (1377). London. 17 October 2014. p. 27.
  21. ^ Nurjehan Mohamed (23 September 2014). "The point of pointlessness". The Rakyat Post. Kuala Lumpur. Retrieved 4 December 2014.
  22. ^ Morgan, Tom (20 October 2014). "Pointless Book reviews: The good, the bad and the ugly". Tube Chum. Retrieved 4 December 2014.
  23. ^ Samadder, Rhik (28 September 2014). "Alfie Deyes, the 21-year-old king of YouTube: 'He's normal, not like celebrities'". The Guardian. London. Retrieved 4 December 2014.
  24. ^ "Second Alfie Deyes book released early". The Bookseller. 24 March 2015. Retrieved 13 April 2015.
  25. ^ "Between the covers: What's really going on in the world of books". The Independent. London. 4 April 2015. Retrieved 13 April 2015.
  26. ^ Shafi, Sarah (18 November 2014). "Blink signs two more from YouTube star Alfie Deyes". The Bookseller. Retrieved 24 November 2014.
  27. ^ Petridis, Alexis (16 November 2014). "Do They Know It's Christmas review – in tune with non-musical times". The Guardian. London. Retrieved 1 December 2014.
  28. ^ Butterly, Amelia (16 November 2014). "Zoella talks 'surreal' experience of singing with Band Aid 30". BBC Newsbeat. Retrieved 1 December 2014.
  29. ^ Dobbins, Amanda (21 April 2014). "Meet the YouTube Boy Band". Vulture. Retrieved 4 December 2014.
  30. ^ Dredge, Stuart (21 March 2014). "YouTube Boy Band's cover version of It's All About You becomes viral hit". The Guardian. Retrieved 3 December 2014.
  31. ^ "Marcus Butler, Alfie Deyes, Joe Sugg, Jim Chapman and Caspar Lee are The YouTube Boyband for Sport Relief". 10 March 2014. Retrieved 3 December 2014.
  32. ^ "POINTLESSBLOG LIMITED - Overview". Companies House. Retrieved 9 February 2019.
  33. ^ "POINTLESS HOLDINGS LTD - Overview". Companies House. Retrieved 9 February 2019.
  34. ^ "Gleam Futures". Retrieved 9 February 2019.
  35. ^ "Alfie Deyes '£1 challenge' accidentally makes a good point about food & poverty". Metro. 18 June 2018. Retrieved 17 August 2019.
  36. ^ Lets talk about the £1 video, retrieved 17 August 2019
  37. ^ "BBC - Alfie Deyes is mocked for saying he's 'not a Tory' in apology video". BBC.
  38. ^ a b c "Draw My Life | Pointlessblog". 21 April 2013. Retrieved 15 May 2018.
  39. ^ "Varndean College on Twitter". Twitter. Retrieved 16 May 2018.
  40. ^ "Alfie Deyes on Twitter". Twitter. Retrieved 16 May 2018.
  41. ^ "Zalfie". Blog at 11 August 2013. Archived from the original on 13 August 2013.
  42. ^ "Nala Arrives Home". Youtube. 30 November 2014. Retrieved 15 May 2018.
  43. ^ "You NEED To See Inside Zoella's Fabulous New House..." InStyle. 12 August 2017. Archived from the original on 19 February 2015. Retrieved 15 May 2018.
  44. ^ MoreZoella (5 December 2017), WE BOUGHT TWO CHRISTMAS TREES! | VLOGMAS Timestamp: 27:00, retrieved 16 May 2018
  45. ^ "One Direction, Zoella & Ed Sheeran Nominated For Kids' Choice Awards! | MTV UK". Retrieved 10 September 2017.
  46. ^ "Kids' Choice Awards nominees announced". Digital Spy. 20 February 2015. Retrieved 10 September 2017.

External linksEdit