ActBlue

ActBlue is a nonprofit technology organization established in June 2004 that enables Democrats, progressive groups, and nonprofits to raise money on the Internet by providing them with online fundraising software. Its stated mission is to "empower small-dollar donors".[1]

ActBlue
ActBlue logo.png
Formation2004
TypeNonprofit political action committee
Location
Executive Director
Erin Hill
AffiliationsDemocratic Party
Websitesecure.actblue.com

ActivitiesEdit

ActBlue is independent of the Democratic Party itself and does not endorse individual candidates.[2] The organization is open to Democratic campaigns, candidates, committees, and progressive 501(c)4 organizations. Groups that use ActBlue pay a 3.95% credit card processing fee. As a nonprofit, ActBlue runs its own, separate fundraising program and accepts tips on contributions to pay for its expenses.[3][1][4]

ActBlue was founded in 2004 by Benjamin Rahn and Matt DeBergalis.[5] In February 2016, ActBlue launched AB Charities, an arm of the organization that makes ActBlue's fundraising tools available to nonprofits.[6] Bernie Sanders' 2016 and 2020 presidential campaigns used ActBlue for contributions.[7] 2020 presidential candidate Joe Biden has also used ActBlue for fundraising.[8]

FundraisingEdit

The Daily Beast notes that between January and mid-July 2019, ActBlue brought in $420 million, and that "According to the organization, that total came from 3.3 million unique donors and was dispersed to almost 9,000 Democratic campaigns and organizations, with $246 million coming in the second quarter alone."[9]

In the 2018 midterms elections, ActBlue raised $1.6 billion for Democratic candidates.[10] According to FEC data, from January 2017 to October 2018 Beto O’Rourke had raised $45m through ActBlue for his run against Ted Cruz, 48% of which came from outside Texas.[11] In 2019, ActBlue raised roughly $1 billion for a wide variety of campaigns.[12]

Related productsEdit

The Republican Party created their own platform to rival ActBlue: WinRed.[13]

ReferencesEdit

  1. ^ a b Pindell, James (10 May 2017). "How a Somerville nonprofit revolutionized American politics". The Boston Globe.
  2. ^ Willis, Derek (9 October 2014). "How ActBlue Became a Powerful Force in Fund-Raising". The New York Times. Retrieved 23 March 2020.
  3. ^ Kroll, Andy. "The $2 Billion Powerhouse Behind Jon Ossoff". Mother Jones (July/August 2017).
  4. ^ "Pricing". ActBlue.com. ActBlue.
  5. ^ Wayne, Leslie (29 November 2007). "A Fund-Raising Rainmaker Arises Online". The New York Times. Retrieved 23 March 2020.
  6. ^ Hill, Erin (17 February 2016). "ActBlue Charities is HERE". ActBlue.
  7. ^ "Case study: Bernie 2016". Revolution Messaging. Revolution Messaging.
  8. ^ "Chip in to elect Joe Biden". ActBlue. Retrieved 2020-03-11.
  9. ^ Resnick, Gideon (17 July 2019). "ActBlue Has Brought in a Whopping $420 Million This Year". The Daily Beast. Retrieved 24 April 2020.
  10. ^ Isenstadt, Alex (23 June 2019). "GOP to launch new fundraising site as Dems crush the online money game". POLITICO. Retrieved 23 March 2020.
  11. ^ Lavine, Carrie; Zubak-Skess, Chris (October 25, 2018). "How ActBlue Is Trying To Turn Small Donations Into A Blue Wave". Fivethirtyeight. Graphics by Rachael Dottle. ABC News.
  12. ^ Hakim, Danny; Thrush, Glenn (9 March 2020). "How the Trump Campaign Took Over the G.O.P." The New York Times. Retrieved 28 March 2020.
  13. ^ Isenstadt, Alex. "GOP to launch new fundraising site as Dems crush the online money game". POLITICO. Retrieved 2019-06-25.

Further readingEdit

External linksEdit