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43 Things was a social networking website established as an online goal setting community.[2] It was built on the principles of tagging, rather than creating explicit interpersonal links (as seen in Friendster and Orkut). Users created accounts and then listed a number of goals or hopes; these goals were parsed by a lexer and connected to other people's goals that were constructed with similar words or ideas. This concept is also known as folksonomy. Users could set up to 43 goals, and were encouraged to explore the lists of other users and "cheer" them on towards achieving their goals.
43things logo.png
Type of site
Social network service
FoundedJanuary 1, 2005; 13 years ago (2005-01-01)
HeadquartersCapitol Hill, Seattle, Washington
OwnerThe Robot Co-op
Created byThe Robot Co-op
Alexa rankPositive decrease 353,604 (January 2018)[1]

The 43 Things website went offline on New Years Day, 2015. Another site using the same name appeared in 2017. This site agreed to post that they are unrelated to the original 43 Things, and subsequently shut the site down in July 2018.

Jeff Bezos visits the Robot Co-op in 2005



43 Things was launched on January 1, 2005, by the Robot Co-op, a small company based in Seattle founded by blogger and developer Buster Benson (né Erik Benson), Maktub keyboardist Daniel Spils, and former and Microsoft executive Josh Petersen. became read-only on August 15, 2014, and shut down January 1, 2015. On April 2017, a copycat site launched. It has no connection to the original site, but copies the names and ideas of the original site.


According to "43 Things: A Community Study," 43 Things had two shortcomings: (1) it failed to have a central area containing documentation about the website and (2) it relied heavily upon RSS, which is unfamiliar to a large portion of users.[3] Regardless, it received solid reviews in regards to responsiveness and user suggestion integration.


In 2005, 43 Things won the Webby Award for the best social networking site.[4]

See alsoEdit


  1. ^ " Site Info". Alexa Internet. Retrieved 2014-04-01.
  2. ^ "43Things API Profile". Archived from the original on 2014-04-16. Retrieved 22 October 2012.
  3. ^ "43 Things : A Community Study". Retrieved 2015-04-30.
  4. ^ "9th Annual Webby Awards Nominees & Winners (Social Networking)". Archived from the original on 24 January 2010. Retrieved 17 January 2010.

External linksEdit