The 2010 Aberto de São Paulo was a professional tennis tournament played on outdoor hard courts. It was part of the 2010 ATP Challenger Tour. It took place in São Paulo, Brazil between 3 and 10 January 2010.
| 2010 Prime Cup Aberto de São Paulo | |
|---|---|
| Date | January 3 – January 10 |
| Edition | 10th |
| Location | São Paulo, Brazil |
| Champions | |
| Singles | |
 Ricardo Mello | |
| Doubles | |
 Brian Dabul / Sebastián Prieto | |
ATP entrants edit
Seeds edit
| Country | Player | Rank1 | Seed |
|---|---|---|---|
| BRA
|
Marcos Daniel | 87 | 1 |
 CHI
|
Nicolás Massú | 112 | 2 |
| ARG
|
Eduardo Schwank | 118 | 3 |
| BRA
|
Thiago Alves | 149 | 4 |
| ARG
|
Sebastián Decoud | 150 | 5 |
| BRA
|
Ricardo Mello | 151 | 6 |
 COL
|
Carlos Salamanca | 158 | 7 |
| BRA
|
Júlio Silva | 165 | 8 |
- Rankings are as of December 28, 2009
Other entrants edit
The following players received wildcards into the singles main draw:
The following players received entry from the qualifying draw:
Champions edit
Singles edit
Ricardo Mello def. 
Eduardo Schwank, 6–3, 6–1
Doubles edit
- Brian Dabul / Sebastián Prieto def.
Tomasz Bednarek / Mateusz Kowalczyk, 6–3, 6–3
