"10/10" (pronounced: Ten out of Ten) is a song by Scottish singer-songwriter Paolo Nutini, from his second studio album, Sunny Side Up. The song was released on 11 January 2010 as the fourth single from the album.[1][2] The B-side of the single is a live version of album track "Tricks of the Trade", recorded in New Orleans in 2009. It features Nutini backed by the New Orleans Preservation Hall Jazz Band.[3]

"10/10"
Paolo Nutini - 10-10.jpg
Single by Paolo Nutini
from the album Sunny Side Up
B-side"Tricks of the Trade" (live)
Released11 January 2010[1]
Recorded2009
Length2:56
LabelAtlantic
Songwriter(s)Paolo Nutini
Producer(s)Paolo Nutini, Ethan Johns
Paolo Nutini singles chronology
"Pencil Full of Lead"
(2009)
"10/10"
(2010)
"Scream (Funk My Life Up)"
(2014)

BackgroundEdit

"10/10" is the first track on Nutini's second album Sunny Side Up. The song was written and produced by Nutini with additional production by Ethan Johns.[1]

PromotionEdit

Before the song's digital single release, "10/10" was playlisted on the A-list of both BBC Radio 1[4] and BBC Radio 2.[5] Nutini also promoted the song by performing it on Later... with Jools Holland in 2009 [6] and on Jools Holland's Hootenanny on the 2009/2010 edition of the show.[7]

Critical receptionEdit

The BBC stated:

"This sounds like an old ska tune by Prince Buster. I think it's good fun, but I would probably not miss it if it mysteriously fell off the album and something else which sounds like Prince Buster popped up instead. 3/5".[8]

Whereas The Skinny commented:

"Paolo Nutini seems to be suffering from an identity crisis. Having toyed with the idea of becoming Cat Stevens, he’s now decided he’s a seasoned reggae virtuoso. The thing is, on the entertaining 10/10, he’s pretty convincing. Whatever next, Paolo? A hair metal number? 3/5.".[2]

Chart performanceEdit

Following increasing amounts of radio airplay through January 2010, "10/10" entered the UK Singles Chart on the week ending 23 January 2010 at number 100. The following week the single jumped to #64,[9][10] eventually peaking at #51. The song spent a total of six weeks inside the UK top 75.

Music videoEdit

The video for "10/10" was released on 1 February 2010, three weeks after the song's single release. It features behind the scenes footage of Nutini from throughout the Sunny Side Up era, interspersed with live performances of the song.[11]

Track listingEdit

Digital download[12]
No.TitleLength
1."10/10" (album version)2:56
2."Tricks of the Trade" (Live from New Orleans)1:57

ChartsEdit

Chart (2010) Peak
position
Scotland (OCC)[13] 37
UK Singles (OCC)[14] 51

CertificationsEdit

Region Certification Certified units/sales
United Kingdom (BPI)[15] Silver 200,000 

  Sales+streaming figures based on certification alone.

ReferencesEdit

  1. ^ a b c "Paolo Nutini - 10/10". Ilikemusic.com. Retrieved 4 September 2011.
  2. ^ a b Feature by Finbarr Bermingham. (1 January 2010). "The Dirty Dozen - January 2010". Theskinny.co.uk. Retrieved 4 September 2011.
  3. ^ "Mon 11 Jan 2010 - '10/10' Out Now!". Paolonutini.com. Archived from the original on 17 January 2010. Retrieved 4 September 2011.
  4. ^ "BBC Radio 1 Playlist". Bbc.co.uk. 31 August 2011. Retrieved 4 September 2011.
  5. ^ "BBC Radio 2 Playlist". Bbc.co.uk. 6 April 2009. Retrieved 4 September 2011.
  6. ^ Paolo Nutini & The Vipers - 10 /10 - Jools Holland 09 on YouTube[dead link]
  7. ^ "Paolo Nutini - 10/10 Jools Hootenanny". Youtube.com. 1 January 2010. Archived from the original on 20 December 2021. Retrieved 4 September 2011.
  8. ^ Fraser McAlpine (5 January 2010). "Paolo Nutini: 10/10 Review". BBC. Retrieved 4 September 2011.
  9. ^ [1] Archived 5 April 2010 at the Wayback Machine
  10. ^ "UK Singles Top 75 - Music Charts". Acharts.us. 28 August 2011. Retrieved 4 September 2011.
  11. ^ "Mon 01 Feb 2010 - Paolo Gets '10/10' - Watch The Official Video". PaoloNutini.com. 1 February 2010. Archived from the original on 19 July 2011. Retrieved 4 September 2011.
  12. ^ "Paolo Nutini - 10/10 single". Itunes.apple.com. 8 January 2010. Retrieved 4 September 2011.
  13. ^ "Official Scottish Singles Sales Chart Top 100". Official Charts Company.
  14. ^ "Official Singles Chart Top 100". Official Charts Company.
  15. ^ "British single certifications – Paolo Nutini – 10-Oct". British Phonographic Industry. Retrieved 28 February 2020.