WZAK

WZAK

City of license	Cleveland, Ohio
Broadcast area	Greater Cleveland Northeast Ohio
Branding	93.1 WZAK
Slogan	Cleveland's R&B Leader
Frequency	93.1 MHz (also on HD Radio)
First air date	May 26, 1963
Format	Urban adult contemporary (Analog/HD)
ERP	27,500 watts
HAAT	189 meters
Class	B
Facility ID	74465
Transmitter coordinates	41°16′50.00″N 81°37′22.00″W
Callsign meaning	W "MuZAK"
Affiliations	Cumulus Media Networks
Owner	Radio One, Inc. (Blue Chip Broadcasting Licenses, Ltd.)
Sister stations	WENZ, WERE, WJMO
Webcast	Listen Live
Website	wzakcleveland.com

WZAK (93.1 FM) – branded 93.1 WZAK – is a commercial urban adult contemporary (urban AC) radio station licensed to Cleveland, Ohio. Owned by Radio One, WZAK is the Cleveland FM affiliate for The Tom Joyner Morning Show. Besides a standard analog transmission, WZAK broadcasts over a single HD Radio channel.

History

1960s

WZAK began as an ethnic radio station, signing on the air on May 26, 1963. The Ohio Music Corporation, the local franchise for MUZAK, had the original construction permit to build the station. Ohio Music Corporation, Xen & Lula Zapis, Joe & Betty Bauer and Bob Stumpf formed Trans World Broadcasting to put WZAK on the air.

Zapis and the Bauers had been previously involved with WXEN, an earlier ethnic programmer in Cleveland, which Zapis also was associated with (and which had call letters derived from Zapis' first name). WZAK was Cleveland's first full-time ethnic radio station, presenting programming in 17 foreign languages, including programs in Hungarian, German (hosted by the Bauers and a second show hosted by Bob Stumpf), Italian, Slovenian), Greek (hosted by Zapis and his wife Lula), Irish, Arabic, Lebanese, and Hindi. Some groups had multiple different programs; there were, for example, five different programs offered in Spanish and five different German programs.

Most programs were brokered, that is, the program producers were not station employees, but independent producers who put the program on the air determined program content, and sold the advertising for the program. Although the program content varied, most programs primarily featured music from the homeland, along with some news or discussion. Although foreign languages seemed to dominate, English was actually used about half of the time during the station's broadcasts. Owing to this practice, one of the more popular programs that aired on WZAK was not ethnic at all, but was an early progressive rock show hosted by Barry Weingart and Steve "Doc Nemo" Nemeth in 1967.

1970s–80s

WZAK's only competition in the Cleveland market came from WXEN which also featured ethnic programming for a portion of its schedule. WZAK was the city's only full-time ethnic station – and its last. By 1979 the station, then owned by Trans World Broadcasting Corp. of Cleveland whose president was Zapis, found it difficult to maintain its ethnic format. The number of listeners was declining, several of the program hosts had died or retired, and the overall financial situation was discouraging. In 1980, Zapis bought out his partners to become the majority owner of the station, forming Zapis Communications. The station began straying from its all-ethnic format, as Wayne Mack began programming and hosting hours ethnic "beautiful music" on the station.

On March 2, 1981 the station adopted a black-oriented urban contemporary programming, continuing its ethnic programming only on Sundays (for a while). Ratings improved with the arrival in May 1982 of program director and DJ Lynn Tolliver, Jr. and general sales manager Mike Hilber. Several controversial promotions also drew media attention to the station. Over the next few years, the station's ratings climbed, and it finished first in the Aribtron ratings on April 5, 1990. Critical opinion also improved. In 1993, for example, it won three Billboard magazine awards. Zapis Communications purchased and operated radio stations in Atlanta, Boston (WWTM, WAAF), Akron and Youngstown (WPAO, WICT, WWSY). WZAK faced stiffed competition from Beasley Broadcastings "Disco 108" WDMT which at the time played club mixes and more disco and urban music in Cleveland.

1990s–2000s

In 1997 the station replaced its popular Three's Company morning show with the syndicated Tom Joyner Morning Show. The January 16, 1997 and January 15, 1998 Arbitron ratings again showed WZAK to be the number one station in Cleveland.

On August 12, 1998, Chancellor Media Corporation of Texas announced its purchase of WZAK from Zapis Communications, along with its purchase of five other Cleveland radio stations, WZJM, WDOK, WQAL, WRMR and WJMO, for $275 million. It was, at the time, the largest radio deal in Cleveland broadcasting history. On July 13, 1999, Chancellor Media merged with Capstar Broadcasting to form AMFM Inc., at that time the nation's largest radio station owner with 465 stations. AMFM sold WZAK to Radio One on July 20, 2000 as part of a required divestiture when AMFM merged with Clear Channel Communications.

Current programming

WZAK features nationally syndicated hosts Tom Joyner and Skip Murphy in morning and afternoon drive respectively (both via Cumulus Media Networks). Local DJs include Sam Sylk middays, Kym Sellers during the evening with The Quiet Storm request/dedication show, and Grace Roberts overnight. WZAK also simulcasts its analog signal over an HD Radio channel.

External links

• Official website
• Query the FCC's FM station database for WZAK
• Radio-Locator information on WZAK
• Query Arbitron's FM station database for WZAK
• Encyclopedia of Cleveland History: WZAK
• Cleveland Broadcast Radio Archives: WZAK timeline