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Stub Article edit
New article requires sources. Most available online are directly from marketers and would be inappropriate as WP:PROMOTIONAL. Marketing textbooks may have good info. - Seazzy (talk) 21:36, 26 April 2019 (UTC)
Keep Article edit
As mentioned in response to SportingFlyer , the article fails only one of the speedy deletion criteria, and speedy deletion in this case is unwarranted as there is no promotional content or controversial statements. The term is widely used in marketing, and is not a neologism. It is in fact a useful article to people researching marketing and business. Most Wikipedia articles start as stubs, and aggressive deletion of non-controversial and relevant articles is not helpful in the larger project of Wikipedia. - Seazzy (talk) 21:42, 26 April 2019 (UTC)