WRLD (AM)

(Redirected from W253CK)

WRLD (1240 AM) is a commercial radio station licensed to serve Reading, Pennsylvania. The station is licensed to Major Keystone, LLC,[2] and broadcasts an rhythmic contemporary radio format. Its programming is also carried on FM translators W253CK (98.5).

WRLD
Broadcast areaReading, Pennsylvania
Frequency1240 kHz
BrandingLoud 98.5
Programming
FormatRhythmic CHR
Ownership
Owner
  • (Major Keystone, LLC)
History
First air date
1946; 78 years ago (1946)
Former call signs
WHUM (1946–1986)
WAGO (1986–1993)
WIOV (1993–2023)
Technical information[1]
Licensing authority
FCC
Facility ID55307
ClassC
Power1,000 watts unlimited
Transmitter coordinates
40°19′29.4″N 75°56′29.0″W / 40.324833°N 75.941389°W / 40.324833; -75.941389 (WRLD)
Translator(s)
  • 98.5 W253CK (Reading)
  • 99.3 W257DI (Reading)
Links
Public license information
Websiteloudradiopa.com

WRLD previously broadcast all home and away games of the Reading Fightin Phils, the Double-A affiliate of the Philadelphia Phillies, and the Reading Royals of the ECHL.

Cumulus Media sold the station to Major Keystone LLC on September 24, 2021.[3] On January 17, 2022, following the sale's completion, the then-WIOV changed its format from sports to rhythmic CHR, branded as "Loud 98.5"; the "Loud" programming, including the WQHT-based morning show Ebro in the Morning, had previously aired on W257DI (99.3 FM) and on the HD4channel of WLEV.[4]

The station changed its call sign to WRLD on May 1, 2023.

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References

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  1. ^ "Facility Technical Data for WRLD". Licensing and Management System. Federal Communications Commission.
  2. ^ "AM Query Results for WRLD". fcc.gov. Federal Communications Commission. Retrieved 2016-05-12.
  3. ^ "Major Keystone Acquires Four Pennsylvania Stations From Cumulus". RadioInsight. Retrieved 2022-01-17.
  4. ^ Loud Radio Moves In Reading Radioinsight - January 17, 2022
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