WRHD (94.3 FM, "94.3 The Game") is a commercial radio station in Farmville, North Carolina. It is owned by Inner Banks Media and airs a sports radio format. WRHD carries programming from Fox Sports Radio and airs the syndicated Dan Patrick Show middays.

WRHD
Broadcast areaGreenville, North Carolina
Frequency94.3 MHz (HD Radio)
Branding94.3 The Game
Programming
FormatSports
SubchannelsHD2: Simulcast of WNBU (rhythmic oldies)
AffiliationsFox Sports Radio
Ownership
OwnerInner Banks Media
WRHT, WTIB, WNCT-FM, WNBU
History
First air date
1974; 50 years ago (1974)
Former call signs
  • WRQR (1974–1996)
  • WGPM (1996–2004)
  • WWGL (2004–2005)
  • WWNK (2005–2008)
  • WTIB (2008–2010)[1]
Technical information[2]
Licensing authority
FCC
Facility ID26020
ClassA
ERP3,900 watts
HAAT124 meters (407 ft)
Translator(s)HD2: 102.7 W274CK (Winterville)
Links
Public license information
WebcastListen live
Website

History

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In 1989, Henry Hinton started New East Communications of Greenville, North Carolina. The company's stations were WGPM 94.3, WCZI and WKQT. WKQT was sold in 1996.[3] In 2003, Archway Broadcasting Group, LLC, bought WGPM and WCZI and announced its acquisition of four Greenville market stations--WRHT, WCBZ, WNBR and WZBR—from Eastern North Carolina Broadcasting Company, Inc for $6.5 Million.[4]

This station was once called WRQR. Later, with the letters WWGL, together with WWEA (formerly WNBR), this was a country music station as "Eagle 94". Then WWEA became WWHA and WWGL became WWNK. The stations were "Hank FM". Inner Banks Media LLC Bought WWHA and WWNK as part of a cluster of stations from Archway for $4.5 million in March 2007.[5] WWHA and WWNK were hot adult contemporary for a short time before switching to new letters and separate formats. WTIB moved to 103.7 FM on March 15, 2010, with WRHD taking the 94.3 frequency.[1][6]

On August 11, 2014, WRHD flipped to sports talk as 94.3 The Game.[7]

HD Radio

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WRHD-HD2 aired a variety hits format as "G97.9" early in 2016, and a soft adult contemporary format as "Easy 97.9". On November 20, 2016, the station switched to urban adult contemporary "Fresh 97.9" (relayed on FM translator W250CJ 97.9 FM Winterville). Russ Parr and Keith Sweat began airing on the station starting in January 2017.[8]

On February 19, 2019, WRHD-HD2 changed their format from urban adult contemporary to a simulcast of oldies-formatted WNBU 94.1 FM Oriental, branded as "Groovin' Oldies 94.1 & 97.9".[9]

Broadcast translator for WRHD-HD2
Call sign Frequency City of license FID ERP (W) Class Transmitter coordinates FCC info
W274CK 102.7 FM Winterville, North Carolina 157178 250 D 35°36′26″N 77°28′4″W / 35.60722°N 77.46778°W / 35.60722; -77.46778 (W274CK) LMS

References

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  1. ^ a b "Call Sign History (WRHD)". Retrieved March 22, 2011.
  2. ^ "Facility Technical Data for WRHD". Licensing and Management System. Federal Communications Commission.
  3. ^ "About Us". August 19, 2006. Archived from the original on August 18, 2006. Retrieved March 24, 2023.
  4. ^ "Archway Broadcasting Group, LLC Completes First Three Acquisitions". The Free Library by Farlex. March 12, 2003. Retrieved March 18, 2010.
  5. ^ "Deals". Broadcasting & Cable. January 14, 2007. Retrieved March 18, 2010.
  6. ^ "Call Sign history (WTIB)". Retrieved March 22, 2011.
  7. ^ "Game Launches In Eastern NC - RadioInsight".
  8. ^ Venta, Lamce (November 18, 2016). "Urban AC Fresh 97.9 To Launch In Greenville NC". radioinsight.com. Retrieved November 21, 2016.
  9. ^ Inner Banks Flips ENC Pair to Groovin' Oldies Radioinsight - February 27, 2019
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35°36′25″N 77°28′05″W / 35.607°N 77.468°W / 35.607; -77.468