Dubai Plus is a city smart card program for government and semi-government employees in Dubai. It was announced on May 12, 2015, by the Department of Economic Development (DED) in Dubai and the Dubai Government Human Resources Department (DGHR) together with National Plus and Network International, a payment service provider.[1]
 | |
| Type | Privileges Card\Program: payment, Transportation, Discounts, Deals, Loyalty |
|---|---|
| Inventor | National Plus |
| Inception | 2015 |
| Manufacturer | DED, DGHR, National Plus, VISA, Network International |
| Available | current |
| Models made | Government \ Semi-Government Employees |
| Website | www |
Launch
editDubai Plus was launched by Ali Ibrahim, Deputy Director General of DED; Mohammad Bin Markhan AlKetbi, managing director of National Plus; Bhairav Trivedi, CEO of Network International, and Samer Soliman, Executive Vice President - Network International, during the ‘Cards & Payments Middle East 2015’ exhibition, which opened on 12 May 2015.[2]
Purpose
editDubai Plus is designed to improve the Dubai Happiness Index, launched by Shaikh Mohammed bin Rashid Al Maktoum.[3]
Services
editDubai Plus program is a smart card with a security feature[clarification needed] for card holders. The card holders can use the card on all Network International enabled point of sale (POS) terminals in Dubai, can make purchases using ITS electronic wallet, can pay for RTA (Dubai Roads and Transport Authority) services and get promotions from registered merchants.[4]
The card aims to reduce the carbon footprint of retail transactions, as consumers are being reached through a digital medium as opposed to previously used print advertising.[5]
Awards
editDubai Plus won an award for being one of the first city privilege cards.[6]
References
edit- ^ Hazem /Moran. "DED and DGHR launch Dubai Plus for government, semi government employees" Archived 2016-01-27 at the Wayback Machine, 12/05/2015 02:34:00 PM.
- ^ "CARDS AND PAYMENTS MIDDLE EAST 2015’ FEATURING OVER 300 EXHIBITORS OPENS AT DUBAI INTERNATIONAL CONVENTION CENTER" Archived 2016-01-27 at the Wayback Machine, United Arab Emirates,13-05-2015.
- ^ "Dubai government staff get a discount card", Filed on May 13, 2015.
- ^ "DED, Human Resources Dept, National Plus and Network International launch ‘Dubai Plus’ for government & semi government employees" Archived 2016-01-26 at the Wayback Machine, (13-05-2015).
- ^ "Discount card for Dubai Government employees", May 12, 2015 .
- ^ "DED, Human Resources Dept, launch ‘Dubai Plus’" Archived 2016-02-01 at the Wayback Machine, 13/05/2015 11:54 am EDT.