TAM (Tovarna avtomobilov Maribor – English: Maribor Automobile Factory) is a Slovenian commercial vehicle manufacturer based in Maribor, Slovenia. It was established in 2011 as part of a multinational conglomerate, with CHTC China Hi-Tech Group Corporation as the majority owner, and integrated into the heritage brand TAM of Slovenia in 2012.[1]

TypePrivately held company
ProductsAirport buses, Electric buses, Buses
Number of employees
155 (2017)

The company currently emphasises on producing city buses, airport buses and coaches.

Product LineEdit

TAM has a longstanding history of producing vehicles. While the company used to produce different types of vehicles ranging from military trucks, light trucks, heavy trucks, fire trucks, buses and even vehicle components like engines, it now only focuses on buses.

Current line up of buses:

  • airport buses called VIVAIR
  • electric buses called VERO
  • coaches called VIVE[2]


TAM Pionir (1957)

In 1938, the Kingdom of Yugoslavia launched a competition to find a truck design that would be license produced in the country. The competing vehicles had to complete a 8,000 km (5,000 mi) journey across Yugoslav roads of poor quality.[3] The RN won and in 1938, the Zavodi Aleksandar Ranković (ZAR), ancestor of post WWII Industrija Motora Rakovica (IMR) plant near Belgrade, started to receive parts for assembly, the first Yugoslav manufactured vehicle rolling off the production line in 1940. Unfortunately, production was cut short by the invasion of Yugoslavia in 1941.[4]

Production resumed in 1947 with the name Pionir, but by 1950 less than 1,200 had been made. Production was therefore moved from Serbia to Tovarna avtomobilov Maribor in Maribor.[4] The origin of the Maribor factory lies with the German occupying forces. In 1942 a site outside the city was set up to manufacture aircraft parts. To maintain production under allied air attacks, some of the plant was in tunnels.[5] Some 17,146 vehicles, known as TAM Pionir, were produced during the next fifteen years. The majority were flatbed trucks, but a number of fire engines, buses and other vehicles were also produced.[6]

TAM's first model, the TAM Pionir, was built under license from the Czechoslovak company Praga, and was manufactured until 1962, with a total of 17,416 produced in that period.[7]

TAM quickly became Yugoslavia's leading truck manufacturer. In 1958, it began manufacturing vehicles under license from the German company Magirus-Deutz. In 1961, the company was renamed to Tovarna Avtomobilov in Motorjev Maribor ("Maribor Automobile and Engine Factory"), however the TAM acronym and logo were retained. At its height, it employed more than 8,000 workers; however, the economic decline of the 1980s saw financial difficulties, and in 1996 the company was dissolved.

TAM was succeeded by TVM (Tovarna vozil Maribor – translated: Maribor Vehicle Factory) in 2001, producing MAN trucks under license primarily for the Slovenian Army. TVM became part of the Viator & Vector group, and continued for some years until the Financial Crisis of 2007-2008.[8] The company ended in bankruptcy in 2011 with debts totaling over €62 million.[9]

The company was resuscitated in 2014 under the name TAM - Europe with Chinese investment from China Hi-Tech Group Corporation group.[5] Its main product line is airside buses for airports, followed by coaches and electric buses called "VERO".[10]

Past Product LineEdit


The TAM logo resembles a three-leafed clover standing on point, with each lobe containing one letter of the acronym and a small five-pointed star occupying the center. When the company received the new investment in 2014, it also rebranded to a new logo.

Past vehicle naming conventionEdit

In the past, TAM used to have a special naming convention for its trucks. However, this naming convention is no longer used for its modern bus product lines.

TAM trucks were assigned a string of three variables, number-letter-number; for example, model 190 T 11.

  • The first number represents engine power (in hp).
  • The letter T stands for the Slovenian word "tovornjak" (truck).
  • The second number (11) represents the maximum payload (in tons).

TAM buses were assigned a string of four variables, number-letter-number-letter, for example: 260 A 116 M.

  • The first number represents engine power.
  • The letter A stands for the word "avtobus" (bus).
  • The second number represents the length of the bus in decimetres (in this case it is 11,6 m).
  • The second letter could be either M, P, or T, for "mestni" (city bus), "primestni" (suburban bus), or "turistični" (tourist bus).

Number of vehicles produced annuallyEdit

Year Nr.of prod.vehicles
1947 27
1948 113
1949 288
1950 446
1951 787
1952 716
1953 1389
1954 1659
1955 1966
1956 2310
1957 2749
1958 2526
1959 2605
1960 2777
1961 2838
1962 3013
1963 3508
1964 3872
1965 3943
1966 4085
1967 4764
1968 5513
1969 5621
1970 6442


  1. ^ noviSplet.com. "Investor Relations". Tam Europe. Retrieved 2020-12-28.
  2. ^ noviSplet.com. "Tam-Europe". Tam Europe. Retrieved 2020-12-28.
  3. ^ Procházka, Hubert; Martof, Jan (2007). Praga: motocykly, osobní a nákladní automobily (in Czech). Brno: Computer Press. p. 152. ISBN 978-80-251-1667-8.
  4. ^ a b Demic, Miroslav. "Motorna vozila u Srbiji -2 deo: Prvi kamion domace proizvodnje". Motorna-vozila.com (in Serbian). Retrieved 15 April 2018.
  5. ^ a b "Maribor vehicles factory celebrating 70th anniversary". 25 September 2017.
  6. ^ Kocbek, Darja (2007). "Zgodovina mariborskega Tama skozi razstavljene dokumente". Razgledi.net (in Slovenian). Retrieved 15 April 2018.
  7. ^ Kocbek, Darja (2007). "Zgodovina mariborskega Tama skozi razstavljene dokumente". Razgledi.net (in Slovenian). Retrieved 17 April 2018.
  8. ^ "About Us". www.viator-vektor.mk. Archived from the original on 2012-03-05.
  9. ^ "Čez tri leta 200 avtobusov Made in Maribor" (in Slovenian). Dnevnik. 18 March 2013. Retrieved 30 June 2013.
  10. ^ "TAM Vero: The Slovenian midibus". 28 January 2019.